The North America event management market is accounted to US$ 1.82 Bn in 2018 and is expected to grow at a CAGR of 12.6% during the forecast period 2019 – 2027, to account to US$ 5.12 Bn by 2027.
NORTH AMERICA EVENT MANAGEMENT SOFTWARE MARKET SEGMENTATION
North America Event Management Software Market — By Solution Type
- Software
- Services
North America Event Management Software Market — By Application
- Event planning
- Event marketing
- Venue and ticket management
- Reporting and analytics
- Others
North America Event Management Software Market – By Geography
- North America
- U.S.
- Canada
- Mexico
North America Event Management Software Market – Company Profiles
- Active Network
- Arlo
- Attendify
- Aventri
- Bizzabo
- Cvent
- Dean Evans and Associates, Inc.
- Eventbrite, LLC
- Grenadine Technologies Inc.
- Zerista, Inc.
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North America Event Management Software Market – Insights
Integrating Artificial Intelligence with Event Management Software are having a Significant Impact on the North America Event Management Software Market Growth
The North America event management software market is experiencing considerable growth, primarily fueled by the increasing integration of artificial intelligence (AI) into event management software. Across various sectors globally, including media and entertainment, government institutions, and educational bodies, there’s a growing trend of embracing and investing in disruptive technologies such as AI, IoT, big data, and predictive analytics. This adoption is driven by the proven effectiveness of AI applications, which have led to enhanced operational efficiencies, increased revenue generation, and improved customer experiences across diverse industries. As a result, vendors in the event management software space are actively upgrading their offerings by integrating AI technology. This integration aims to provide deeper insights into customer needs and preferences, ultimately boosting sales through the deployment of AI-powered functionalities. This trend is a significant factor contributing to the projected growth of the North America Event Management market during the forecast period.
Adoption by Small and Medium-sized Enterprises (SMEs) will offer future growth opportunity for the North America Event Management Software Market
Currently, the primary customer base for event management software predominantly consists of large enterprises. This is mainly due to the complexity of their operations and their proactive adoption of advanced technological solutions. Large organizations are at the forefront of digital transformation initiatives aimed at improving their operational workflows. However, small and medium-sized enterprises (SMEs) are generally in the earlier stages of embracing the latest technology trends. Several factors contribute to this slower adoption rate among SMEs, including limited financial resources and a lack of comprehensive awareness regarding the potential benefits of digital transformation for their businesses. Consequently, the SME sector represents a significant and largely untapped growth opportunity for players operating in the event management software market in North America. To effectively capitalize on this potential segment, companies are strategically investing in marketing activities designed to raise awareness and generate interest in their solutions among small-scale businesses.
North America Event Management Software Market: Solution Type Segment Insights
Event management solutions are essential tools for automating and simplifying the often intricate process of planning events. These software platforms are widely used for managing a diverse range of events, including academic conferences, professional trade shows, and corporate gatherings. A key benefit of these solutions is their ability to save both time and money by centralizing all the necessary tasks involved in the event management process. Furthermore, advancements in cloud-based services have significantly increased the demand for cloud-based event management software. As a result, it is anticipated that the software type segment will continue to expand in the coming years, serving as a major driver for the overall growth of the North America Event Management Software market.
North America Event Management Software Market: Application Segment Insights
The North America Event Management Software market, when segmented by application, includes key areas such as event planning, event marketing, venue and ticket management, reporting and analytics, and other related functionalities. The increasing adoption of sophisticated technological software for managing events has led to growing demand across these various application segments. The availability of innovative tools for analyzing event data and providing insights to achieve a measurable return on investment (ROI) is a significant factor contributing to the growth of the North America event management software market during the forecast period.
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