The Europe pet supplements market is expected to grow from US$ 617.43 million in 2022 to US$ 873.49 million by 2028. It is estimated to grow at a CAGR of 6.0% from 2022 to 2028.
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Rising Number of Pet Owners Drive Europe Pet Supplements Market
In recent years, increasing disposable income and growing interest of millennials, especially adults in their early 20s and late 30s, for pet adoption are supporting the pet culture across the globe. In addition, due to the onset of the COVID-19 pandemic, people were working from home and self-isolating; this change in lifestyle inspired households to own pets. Since there was no evidence that pets could contribute to the spread of COVID-19, people felt safe with an animal companion that provided mental and emotional support during the pandemic. Along with increasing pet adoption, it has been observed that there is an increasing spending on pets for their wellbeing. Increasing consumer spending on pet care categories is attributed to the growing trend of pet humanization. Customers are increasing spending on premium pet food and products that are healthy and nutritious. There is a growing focus on pet health and wellness, sustainable products, and natural and locally sourced ingredients. Pet owners are also investing in special pet diets and indulgent products, which offer a better quality of life to their pets. Pet supplements help to improve the immune system and reduce the risk of heart disease, inflammation, cancer, and diabetes. In addition, these supplements also help to improve skin health and enhance the ability to reduce common health problems such as itchy skin, environmental allergies, and bacterial infection. Thus, rising number of pet owners globally is boosting the demand for pet supplements.
Europe Pet Supplements Market Overview
The Europe pet supplements market is sub segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Pet ownership is increasing in these countries. According to the European Pet Food Industry Federation (FEDIAF), Russia has the largest cat population among all European countries, followed by Germany and France. It also has the largest dog population, followed by the UK and Germany. Pet owners treat pets like their family members. According to the 2021 report by FEDIAF, 90 million households in Europe, i.e., ~46% of households, own a pet. With growing pet ownership in Europe, FEDIAF found that pet owners spent more than US$ 20.3 billion on pet nutrition, supplies, and services in 2021. According to the findings of the federation, the pet food industry was worth US$ 28.1 billion in 2021; it recorded a growth of 3.1% in 2021 compared to 2020. Hence, pet nutrition manufacturers are offering premium nutritional supplements in response to the rise in the parenting of pets.
Further, increasing consciousness about pet health influenced European pet owners to shift toward nutraceutical food. Supplements are used as alternatives to drugs by the veterinary community. Adding active ingredients based on intended functionality makes supplements therapeutic, and a healthy form of pet treats. Further, specialist products, including products focusing on specific health benefits, continue to be popular; hence, the demand for such products is rising across the region.
Strategic Insights into the Europe Pet Supplements Market
Strategic insights into the Europe pet supplements market provide a comprehensive, data-driven analysis of the evolving industry landscape. These insights delve into current trends, key market players, and regional dynamics, equipping stakeholders with the tools to identify untapped opportunities and craft distinctive value propositions. By leveraging advanced data analytics, stakeholders—whether investors, manufacturers, or other key players—can anticipate market shifts and adapt their strategies accordingly. With a forward-looking perspective, these insights help businesses position themselves for sustainable growth and long-term success in a competitive and dynamic region. Ultimately, well-informed strategic planning enables stakeholders to drive profitability, enhance market presence, and achieve their business goals.
Europe Pet Supplements Report Scope
| Attribute | Details |
| Market Size (2022) | US$ 617.43 Million |
| Market Size (2028) | US$ 873.49 Million |
| CAGR (2022 – 2028) | 6.0% |
| Historical Data | 2020 – 2021 |
| Forecast Period | 2023 – 2028 |
| Segments Covered (By Form) | Chewable, Powder |
| Segments Covered (By Pet Type) | Dogs, Cats |
| Segments (By Distribution Channel) | Online, Offline |
| Regions Covered | UK, Germany, France, Russia, Italy, Rest of Europe |
| Key Companies | Dorwest Herbs Ltd., Nordic Naturals, Nutramax Laboratories Consumer Care Inc, Comfort Click Ltd |
Europe Pet Supplements Regional Insights
The geographic scope of the Europe pet supplements market encompasses a diverse range of countries, each with unique consumer behaviors, economic conditions, and regulatory landscapes. Understanding these regional distinctions is essential for developing effective market strategies. For instance, pet owners in Western Europe may prioritize organic and natural ingredients, while Eastern European markets might focus more on affordability and basic nutritional benefits. Additionally, regulatory standards for pet health products vary significantly across the region, requiring tailored compliance approaches.
By identifying underserved areas and adapting product offerings to meet localized demands, businesses can unlock new growth opportunities. A well-defined regional focus enables more efficient allocation of resources, development of targeted marketing strategies, and enhanced competitiveness against local and international players. Ultimately, a nuanced understanding of the regional landscape within Europe allows pet supplement companies to expand strategically and sustainably.
Europe Pet Supplements Market Segmentation
The Europe pet supplements market is segmented into form, pet type, distribution channel, and country.
Based on form, the Europe pet supplements market is segmented into chewable, powder, and others. In 2022, the chewable segment registered the largest share in the Europe pet supplements market.
Based on pet type, the Europe pet supplements market is segmented into dogs, cats, and others. In 2022, the dogs segment registered the largest share in the Europe pet supplements market.
Based on distribution channel, the Europe pet supplements market is bifurcated into online and offline. In 2022, the offline segment registered the larger share in the Europe pet supplements market.
Based on country, the Europe pet supplements market is segmented into the Germany, the UK, France, Italy, Russia, and the Rest of Europe. In 2022, the Rest of Europe segment registered the largest share in the Europe pet supplements market.
Dorwest Herbs Ltd, Nordic Naturals, Nutramax Laboratories Consumer Care Inc, and Comfort Click Ltd are some of the leading companies operating in the Europe pet supplements market.
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