Let’s face it — building a tech product is not for the faint-hearted.
If You have an idea.
You get excited.
You find a developer (or three).
And You start building.
And somewhere in that chaos, things go downhill.
Don’t worry, you’re not alone.
We’ve worked with dozens of early-stage startups, and almost everyone makes the same 5 mistakes. So if you’re a startup founder, especially a non-tech one, read on. This one’s for you. 🚀
1. Skipping the Tech Roadmap (Yes, We’re Gonna Say It)
Imagine building a house without a blueprint.
Would you just start laying bricks and hope it turns into a villa?
That’s exactly what happens when startups skip the tech roadmap.
If No clarity on features.
No idea of timelines.
No prioritisation.
Just vibes.
👉 A good tech roadmap = clear direction + fewer surprises + developer clarity = a build that actually works.
🟡 Don’t build blind.
Get your Tech Roadmap in 4 weeks.
Made for non-tech founders who want clarity before investing in code.
Let’s do it →
2. Hiring Developers Before Knowing What You Need
So many startups come to us saying,
“We hired a dev team, spent ₹10L, and still don’t have a working MVP.”
Painful. But common.
Here’s the thing — developers build what you tell them.
If you don’t know what to build or how, it’s like giving a blank canvas and asking them to guess what’s in your head.
What you need first is product clarity, not code.
3. Trying to Build EVERYTHING in Version 1
You don’t need chat, notifications, dashboards, and AI from day 1.
Seriously, calm down.
Your MVP (Minimum Viable Product) should focus on the core value — the one thing your user really needs.
Every feature you add = more time + more bugs + more cost.
So unless it’s necessary for your early users, park it for later.
4. Not Testing the Idea Before Building
“If you build it, they will come.”
Only works in movies. Not in real life.
You need to validate your startup idea before you write a single line of code.
Talk to users.
Run no-code experiments.
Fake it if you must.
But validate before you build.
Tech doesn’t solve a problem if the problem doesn’t exist.
5. No Ongoing Tech Strategy or Support
Startups often treat tech as a one-time project:
“Once the MVP is live, we’re done.”
Nope.
Your tech product needs iteration, maintenance, and scaling strategy.
You’ll get feedback.
And You’ll find bugs.
And You’ll need to adapt fast.
That’s why having ongoing tech advisory is a game-changer — someone who’s been through the trenches and knows how to steer things technically.
So, What’s the Fix?
Here’s what we recommend to early-stage founders:
- Start with a Tech Roadmap. It gives you clarity, saves money, and keeps your developers focused.
- Do a quick Tech Audit if you’ve already started but things feel messy.
- And if you just want someone in your corner to guide your product, get monthly Tech Advisory.
These steps aren’t optional.
They’re your safety net.
✅ Ready to Build Smarter?
We’ve helped 12+ startups in India, Dubai, and the US build the right tech from day one.
💡 Our Tech Roadmap service helps you:
- Validate what you’re building
- Prioritise features that matter
- Create a build-ready product plan for your dev team
You’ll walk away with total clarity in just 4 weeks.
And it costs way less than redoing your product 6 months later. 😅
👉 Book your roadmap today at The New Angle
