The US sleepwear market size is projected to reach US$ 9.65 billion in 2023 to US$ 15.05 billion by 2031; it is estimated to register a CAGR of 5.7% from 2023 to 2031.
US Sleepwear Market Introduction
Consumer purchasing habits have shifted significantly over the last few years, with a growing appetite for sleepwear, particularly those made from premium materials like silk. This escalating demand for luxury sleepwear is prompting major market players to innovate and produce items that align with their target audience’s preferences. A key factor driving the US sleepwear market is the increasing consumer focus on self-care and personal relaxation. The United States also stands as a global leader in both economy and fashion. Sleepwear manufacturers are proactively engaging in strategic initiatives, including new product launches and market expansions, to cater to diverse customer needs. A notable example is the August 2023 collaboration between Macy’s and Gap, which resulted in an exclusive sleepwear collection made available across various sales channels, emphasizing comfort and breathability for both men and women.
The emerging trend of wearing sleepwear during daytime hours is also significantly boosting sales. Furthermore, the influence of celebrities and influencers in promoting sleepwear trends further propels market growth nationwide. Capitalizing on this rising demand, many social media influencers and celebrities are even launching their own sleepwear and loungewear brands in the US. For instance, in May 2024, TikTok fashion influencer Madeleine White launched her nightwear brand, See You Tomorrow.
However, the proliferation of counterfeit products in the US sleepwear market presents a notable challenge that could hinder its future development. The existence of fake sleepwear can severely damage a brand’s reputation if customers mistakenly associate the inferior quality of these items with the original products, leading to substantial revenue losses for companies.
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US Sleepwear Strategic Insights
Strategic insights for the US Sleepwear market offer a comprehensive, data-driven analysis of the industry, encompassing current trends, major players, and regional distinctions. These insights deliver practical, actionable recommendations, empowering readers to differentiate themselves from competitors by uncovering untapped market segments or formulating unique value propositions. Through the power of data analytics, these insights assist industry participants—be they investors, manufacturers, or other stakeholders—in anticipating market shifts. A forward-looking outlook is vital, enabling stakeholders to foresee market changes and strategically position themselves for enduring success in this dynamic region. Ultimately, effective strategic insights equip readers to make well-informed decisions that enhance profitability and help them achieve their business objectives within the market.
US Sleepwear Market Segmentation
US Sleepwear Market: By Product Type
- Top Wear
- Bottom Wear
- Coveralls/One Piece
- Co-ords
US Sleepwear Market: By End User
- Men
- Women
- Kids
US Sleepwear Market: Regions and Countries Covered
United States
- United States
US Sleepwear Market: Market leaders and key company profiles
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond & Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
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