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Marketing is one of the most dynamic and evolving fields in today’s academic and professional world. Students pursuing marketing courses ...

Many people think that marketing is one of the most captivating areas in business. It is innovative, dynamic, and strongly ...

Introduction Marketing is a crucial subject in business studies, requiring a blend of creativity, strategic planning, and analytical skills. MBA ...

Market segmentation is a crucial marketing strategy that allows businesses to target specific consumer groups effectively. It helps in understanding ...

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