Due to widespread market disruptions, organizations have been forced to accelerate their technology investments over the last few years. Companies already firmly rooted in digital and cloud technology fared better than those without such roots. Platforms like Salesforce Experience Cloud are no longer a question of whether to invest – they are a question of optimizing investment to maximize business value strategically.
Among the platforms leading change is Salesforce. Today, enterprises are utilizing Salesforce more effectively through an integrated approach to business transformation and developing systems that can thrive despite disruptions and uncertainty.
Today, this blog will discuss what Salesforce Experience Cloud is and how you can use it to its full potential.
What is Salesforce Experience Cloud?
A Salesforce Experience Cloud is an integrated platform that enables leading communications among customers, employees, or partners. The customization demanded while developing a community makes Salesforce Experience Cloud a vital integration of Salesforce. In addition to community builders, the platform allows you to create portals, applications, and websites by soliciting suggestions and ideas from the community.
Features of Salesforce Experience Cloud
1. Business Cloud Salesforce
Businesses can deliver relevant experiences and respond intelligently to escalated support cases by centralizing all their data in one place. Partners can update opportunities and qualify leads. Users can share files, sales opportunities, contacts, campaigns, custom objects, and support cases.
2. Templates
Salesforce Experience Cloud provides a vast collection of customized and mobile-friendly templates that allow businesses to create custom asset libraries with drafts, archive states, header images, logos, content editors, and other components.
It will enable companies to ensure that their space looks excellent no matter what device they are using, and automatically generate custom colour schemes when they upload their logo. Furthermore, they can reuse CSS, HTML, and JavaScript components they already have in their system.
3. Personalization
With the creation of a relevant Content Base and intelligent recommendations, businesses can ensure that their customers have the resources they need as quickly as possible. Additionally, you can offer a personalized content feed and connect users with experts. Users can use the profile pages to display their Interests, Needs, Behaviors, and Endorsements.
4. Lighting Bolt
With Lightning Bolt, you can quickly build mobile-optimized, fully-branded communities that tie into your business processes. Through a drag-and-drop interface, companies can customize every aspect of the customer journey and add lightning components from AppExchange developed by their partners.
5. Groups
The purpose of groups is to structure project/event activities and discussions. Using Groups, members can share files and even upload videos. Users can create private groups, so their discussions on topics aren’t visible to the entire site community.
4 Ways to Get the Most Out of Your Salesforce Experience Cloud
Listed below are Four Ways to get the most out of your Experience Cloud:
1. Customize for Personalized EX
With the Experience Cloud, use its rich customization features — like templates, logos, and styling — to create community pages that reflect your brand. Beyond just looks, add interactive elements like custom badges or avatars to make users feel valued for their contributions.
2. Improve Social Presence
Experience Cloud integrates seamlessly with APIs and CRMs, helping you pull and sync data effortlessly. This allows you to create a more connected and socially active platform, enhancing engagement and visibility.
3. Leverage VisualForce and Community Template
Instead of building everything from scratch, customize Salesforce’s pre-built templates and use VisualForce to quickly roll out intuitive and responsive portals. This saves time and ensures a consistent user experience.
4. Encourage Participation with Groups
Utilize user groups to structure discussions, events, or activities. While the feature supports collaboration, use it strategically to reward top contributors, foster engagement, and track community health through dashboards.
How can Salesforce Experience Cloud help you?
1. Reduces Churn Rate
Regularly engaging with clients is a surefire way of reducing the churn rate. You can do the same with Salesforce Experience Cloud. The system allows customers to interact with real-time data, revealing only the actions, records, objects, and fields you want them to see. This requires a community license, which is cheaper than a Salesforce license.
2. Create E-Commerce Channels
As an alternative to Shopify, Salesforce Experience Cloud can allow customers to interact and transact online seamlessly.
3. Simplifies App Development
It not only allows you to build your websites but also your app. Also, the custom functionality can be shared with other groups to make it externally accessible.
4. Extend Your CRM Data
With Salesforce Experience Cloud, you can share all your Salesforce CRM information with customers, partners, and employees while maintaining security and scalability.
Conclusion
Through Experience Cloud and its digital experiences, you can connect with your customers in a new way, share information, and collaborate on business processes more effectively. In short, it’s the next-generation system for generating more sales, marketing, and income.
If you are also looking for ways to build your Salesforce Experience Cloud more powerful and faster than ever, then feel free to let us know. We, at CRM Masters are certified Salesforce Consulting Partners and thereby hold profound expertise in Salesforce. Solutions tailored by our experts for your business will leverage the power of Salesforce for you.
Source – Salesforce Experience Cloud: 4 Ways to Unlock Its Full Potential
