Market Overview and Dynamics
The wheat protein market in North America is projected to grow from US$ 952.17 million in 2021 to US$ 1,102.79 million by 2028, at a compound annual growth rate (CAGR) of 2.1% during the forecast period. Growth in the food and beverage industry is expected to be a major driver of this market. Rising consumption of nutritional supplements, bakery products, and snacks is contributing significantly to market expansion. Wheat protein is increasingly being incorporated into sports and energy drinks due to its benefits in enhancing strength, endurance, and overall athletic performance—further supporting market growth across North America.
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Key Market Segments
The North America wheat protein market is segmented by product, form, application, and country.
- By Product:
- Wheat Gluten
- Wheat Protein Isolates
- Textured Wheat Protein
- Hydrolyzed Wheat Protein
In 2020, the wheat gluten segment held the largest market share.
- By Form:
- Dry
- Liquid
The dry segment accounted for the larger revenue share in 2020.
- By Application:
- Bakery & Snacks
- Pet Food
- Nutritional Bars & Drinks
- Processed Meat
- Meat Analogs
- Others
In 2020, bakery and snacks was the dominant application segment.
- By Country:
- United States
- Canada
- Mexico
The United States held the largest market share in 2020.
Key Companies Profiled
Primary and secondary research sources for this report include company websites, financial statements, government publications, and industry databases. Prominent companies in the North America wheat protein market include:
- Archer Daniels Midland Company
- Cargill, Incorporated
- Kröner-Stärke GmbH
- Manildra Group
- MGP Ingredients Inc.
- Roquette Frères
- Tereos Group
Reasons to Purchase This Report
- Gain a clear understanding of the North America wheat protein market landscape and identify high-potential segments.
- Stay ahead in a competitive environment by tracking market dynamics and competitor strategies.
- Make informed decisions for mergers, acquisitions, and partnerships by targeting segments with strong growth potential.
- Leverage detailed segment-level performance analysis to guide strategic planning and investment decisions.
- Access market revenue forecasts segmented by product, form, application, and country through 2028.
Market Introduction
North America comprises developed and developing countries such as the US, Canada, and Mexico. North America is likely to account for a remarkable share of the wheat protein market during the forecast period. Consumers in the US and Canada are shifting their preferences toward a healthy lifestyle and prefer products that provide health benefits. Therefore, the increasing health concerns among consumers drive the wheat protein market in North America. Wheat is a significant agricultural commodity in North America and across the globe. Also, wheat protein product manufacturing companies in North America are continuously enhancing their product portfolio to meet the customers’ demand. The key players offering wheat protein products in North America include Cargill Incorporated; MGP Ingredients, Inc.; and Archer Daniels Midland Company. In addition, the rising prevalence of chronic diseases has led to an increased demand for plant proteins like wheat and oat proteins. While most people in North America are becoming physically active, obesity is a significant concern, leading to chronic cardiovascular diseases (CVDs), high blood pressure, and high cholesterol levels among the masses. A few non-profit and government institutions, such as the American Institute for Cancer Research, 2015–2020 Dietary Guidelines for Americans (DGA), and Health Canada, encourage plant-based diets. Therefore, the increasing concerns for obesity in the US and Canada are driving the wheat protein market.
North America is one of the worst affected economies due to the COVID-19 pandemic. The significant disruption in manufacturing facilities, along with raw material sourcing, has had a negative impact on the demand for wheat protein in the country. Along with this, the shutdown of manufacturing units, bakeries across the North American countries during the pandemic has had a negative impact on the wheat protein market. Along with this, the pandemic has had a negative impact on the food supply chains, simultaneously affecting farm production, food processing, transport, and logistic. During the pandemic, there have been changes in the consumer lifestyle which has led to an increase in demand for healthy food and beverage products. The growing consumer focus on health and wellbeing due to the pandemic is also expected to promote the demand for wheat protein in the North American market.
Strategic Insights: North America Wheat Protein Market
Our strategic analysis of the North American wheat-protein sector delivers a data-rich view of the competitive landscape—spotlighting emerging trends, leading players, and region-specific dynamics. These insights translate raw data into clear, actionable recommendations, helping businesses uncover untapped niches, craft unique value propositions, and stay ahead of shifting market conditions. By weaving advanced analytics with a forward-looking perspective, we equip investors, manufacturers, and other stakeholders to anticipate change, optimize profitability, and secure durable success in this rapidly evolving market.
North America Wheat Protein Regional Insights
The geographic scope of the North America Wheat Protein refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
