The Stevia Market in North America is expected to grow from US$ 122.83 million in 2021 to US$ 212.38 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.
The List of Companies
- Cargill, Incorporated
- Ingredion Incorporated
- Tate & Lyle PLC
- GLG Life Tech Corp
- The Archer-Daniels-Midland Company
- S&W Seed Company
- Morita Kagaku Kogyo Co., Ltd.
- PureCircle
Several domestic and international companies have a strong foothold in the North American region. These companies are constantly working towards innovation and new product developments of stevia with improved tastes and qualities to attract new consumers and widen the consumer base in the region.
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North America Stevia Market Segmentation
North America Stevia Market -By Type
- Whole Leaf
- Powder
- Liquid
North America Stevia Market -By Application
- Dairy and Frozen Dessert
- Bakery and Confectionery
- Tabletop Sweetener
- Beverages
- Others
North America Stevia Market – By Country
- US
- Canada
- Mexico
North America Stevia Market Overview
The North American stevia market features a competitive landscape with key players such as Ingredion Incorporated, PureCircle, GLG Life Tech Corporation, ADM, and S&W Seed Company, among others. These companies continuously invest in innovation and new product development to enhance the taste and quality of stevia, attracting more consumers and expanding the market reach.
Consumers in North America are increasingly adopting healthier eating habits, recognizing the benefits of natural sweeteners like stevia. The rising prevalence of obesity, high blood pressure, and diabetes has driven demand for nutritious alternatives, presenting lucrative opportunities for stevia manufacturers. Additionally, advancements in stevia processing technology have further propelled its demand in the region.
For example, in 2019, PureCircle introduced a new stevia leaf variety with superior qualities compared to previous generations. This next-generation stevia offers improved taste and cost-effectiveness due to higher yields per leaf. That same year, PureCircle also secured a supply agreement with Merisant, a company specializing in low- and zero-calorie tabletop sweeteners, ensuring a consistent supply of premium stevia ingredients.
Market Dynamics and Growth Drivers
The North American stevia market is highly fragmented, with numerous regional and local players offering diverse solutions. As diabetes and obesity rates continue to rise, consumers are shifting toward natural sweeteners. According to the International Diabetes Federation, diabetes cases are expected to grow from 415 million in 2015 to 641 million by 2040. Obesity, a major contributing factor to diabetes and other chronic diseases such as hypertension, cardiovascular conditions, and metabolic syndrome, is also a growing concern.
In response, health authorities across North America are promoting healthier lifestyles, including efforts to reduce added sugar consumption. The World Health Organization (WHO) has recommended cutting back on added sugars, further encouraging consumers to opt for natural sweeteners like stevia. As a result, the demand for stevia continues to grow, driven by its ability to support weight management and reduce sugar intake.
Impact of COVID-19 on the Stevia Market
The COVID-19 pandemic significantly disrupted business operations across North America, including stevia production. The initial months of 2020 saw a decline in demand as the food and beverage sector faced setbacks. However, the pandemic also triggered a shift in consumer preferences, with a heightened focus on health and wellness. Consumers increasingly sought out natural and low-calorie alternatives, fueling the demand for stevia.
During the pandemic, interest in sugar-free and low-carb diets surged, alongside a growing preference for immunity-boosting products. As people became more health-conscious, they turned to stevia as a natural sweetener, reinforcing its market growth. This trend is expected to continue, with consumers prioritizing healthier choices and manufacturers innovating to meet evolving demands.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
