As the United States experienced high infection rates and implemented strict lockdown measures, many sports leagues and events were canceled or postponed. This disruption led to a temporary decline in demand for sports-related equipment, including mouthguards. The suspension of seasons across major sports leagues caused financial strain on teams, clubs, and event organizers. In addition, mandates for social distancing and restrictions on physical activities further slowed the momentum of the sports industry. Although the market experienced setbacks during the initial phase of the pandemic, the gradual resumption of sports events and growing awareness around safety gear is expected to fuel recovery in the coming years.
A mouthguard is an essential piece of sporting equipment that helps reduce the severity and frequency of injuries such as alveolar process fractures, including radicular and coronal fractures, and corpus fractures of the mandible, condyle, and gonial angles. Thermoplastic sports mouth protectors are becoming increasingly popular among athletes participating in both contact and non-contact sports. These protectors are used to protect athletes from injury in contact sports such as MMA, boxing, basketball, football, hockey, and baseball. The North America Sports Mouthguard Market is experiencing significant growth due to increasing awareness about sports-related injuries and the rising participation in contact sports such as football, hockey, boxing, and martial arts. Mouthguards play a crucial role in protecting athletes from dental trauma, jaw injuries, and concussions. As a result, the North America Sports Mouthguard Market is seeing heightened demand from both amateur and professional athletes.
One of the major drivers of the North America Sports Mouthguard Market is the growing emphasis on sports safety protocols. Schools, colleges, and sports organizations are increasingly mandating the use of mouthguards during games and practice sessions. This regulatory push is encouraging higher adoption and is positively impacting the growth of the North America Sports Mouthguard Market.
Additionally, technological advancements are revolutionizing the North America Sports Mouthguard Market. Manufacturers are offering custom-fitted mouthguards using 3D scanning and printing technologies. These customized solutions provide superior comfort, enhanced protection, and improved user compliance, further contributing to the expansion of the North America Sports Mouthguard Market.
The North America Sports Mouthguard Market is also witnessing growth due to the increasing popularity of mixed martial arts and other high-impact sports. As these sports continue to gain traction among younger demographics, the demand for protective gear, including mouthguards, is rising steadily. This trend strengthens the overall prospects of the North America Sports Mouthguard Market.
Moreover, product innovation is playing a vital role in shaping the North America Sports Mouthguard Market. Companies are introducing flavored mouthguards, antimicrobial coatings, and smart mouthguards that can track impact forces during sports activities. These innovations not only enhance the user experience but also attract more consumers to the North America Sports Mouthguard Market.
The rise in online retail channels is another critical factor propelling the North America Sports Mouthguard Market. E-commerce platforms are making it easier for consumers to access a wide variety of mouthguards, compare features, and make informed purchasing decisions. This accessibility is driving the overall growth of the North America Sports Mouthguard Market.
Furthermore, endorsements by professional athletes and sports influencers are boosting awareness and credibility for products in the North America Sports Mouthguard Market. These endorsements often lead to increased brand recognition and consumer trust, further supporting market expansion.
The youth demographic remains a key target for the North America Sports Mouthguard Market. As youth sports programs continue to expand, there is a growing demand for affordable and effective protective gear. This demand underpins the sustained growth of the North America Sports Mouthguard Market in the years ahead.
In conclusion, the North America Sports Mouthguard Market is on a growth trajectory fueled by rising sports participation, regulatory support, technological innovation, and shifting consumer preferences. As safety becomes a priority in sports, the North America Sports Mouthguard Market is poised for continued development, driven by both product advancements and expanding consumer base.
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Nike, Inc.
Shock Doctor Inc.
AKERVALL TECHNOLOGIES INC.
MOGO SPORT
Brain Pad, Inc.
Gobsmacked Sports Mouthguards
Max Mouthguards
OPRO
Venum
Decathlon
Market Overview and Dynamics
The North America sports mouthguard market is expected to reach US$ 1,786.20 million by 2028 from US$ 858.58 million in 2021; it is estimated to grow at a CAGR of 11.0% from 2021 to 2028. The major factors driving the growth of market are the rising number of sports-related oral injuries and their high treatment expenses, and introduction of technologically advanced mouthguards. However, the lack of consumer awareness regarding the importance of sports mouthguards hampers the market growth.
According to the American Dental Assistants’ Association, ~15 million Americans suffer from a sports-related dental injury every year. According to Procter & Gamble, more than 5 million teeth are avulsed every year, many of them during athletic activities, costing ~US$ 500 million annually for tooth replacement procedures. Similarly, according to a study published in the Journal of the American Dental Association (JADA), sports-related dental injuries account for 13β39% of all dental injuries, with 2β18% of maxillofacial injuries. Oral injuries can cause severe pain, emotional and psychological effects, and financial burdens. According to a study published in the Dentistry Journal, the average cost of treatment of dental and maxillofacial injuries in contact sports was more than double than all other body injuries. A comprehensive treatment may be required if the dental trauma extends to the supporting periodontal apparatus. A sports mouthguard helps prevent oral injuries.
Therefore, the increasing frequency of dental injuries during sports fuels the growth of the sports mouthguard market. The innovations in mouthguards are not limited to their fit. Technological advancements have also increased the durability of mouthguards since a denser material confers a better damage resistance, without adding any thickness to them. A self-fit mouthguard is another example of technological developments in them. OPRO Self-Fit mouthguards, for instance, have innovative fins that are anatomically oriented for the greatest fit and retention. Data from ~1 million OPRO Custom-Fit dental impressions was used to determine the placement and depth of the fins. Mouthguards with shock absorbers have been introduced for the impact made on mouth, jaw, or head area during sport activities. For instance, an NXTRND mouthguard acts as a shock absorber by dispersing impact forces and increasing spacing between the upper and lower teeth. Hence, the abovementioned technological advancements in mouthguards bolster the growth of the sports mouthguard market.
North America is a critical market for the growth of various sport-related offerings owing to the presence of developed countries such as the US and Canada in the region. As per the recent WHO statistics, the US is the worldβs worst-affected country by the COVID-19 outbreak with highest number of confirmed cases and deaths. The pandemic has hindered the economies of the entire region due to a decline in overall activities of various businesses and growth of industries. The global crisis also led to the cancellation and postponement of various big sports events, which is hampering the revenues of key sports mouthguard market players operating in North America. The US has suspended the seasons of several major sports leagues in 2020. Further, social distancing mandates are further aggravating the adversities in the US sports industry. The slowdown in North American sports industry is also resulting in financial challenges for teams, clubs, leagues, and sports organizers present in the region. Hence, the ongoing COVID-19 crisis is expected to restrain the sports mouthguard market growth in North America for the next few quarters.
Key Market Segments
The North America sports mouthguard market, by product, is segmented into stock mouthguard, boil and bite mouthguard, custom made mouthguard, and smart mouthguards. The boil and bite mouthguard segment is expected to hold the largest share of the market in 2021; however, the custom-made mouthguard segment is anticipated to register the highest CAGR in the market during the forecast period.
The North America sports mouthguard market, based on distribution channel, is segmented into online and offline. The offline segment is likely to hold a larger share of the market in 2021; however, the online segment is expected to register the fastest CAGR in the market during 2021β2028.
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