North America Self-Tanning Products Market: Growth, Trends, and Impact of COVID-19
Well-Established Cosmetics Industry Fuels Market Expansion
The North America self-tanning products market is poised for significant growth, driven by an established cosmetics industry and increasing consumer awareness regarding skincare. According to the latest market study titled “North America Self-Tanning Products Market Forecast to 2028 โ COVID-19 Impact and Regional Analysis”, the market is expected to expand from US$ 344.43 million in 2022 to US$ 506.94 million by 2028, reflecting a CAGR of 6.7% during the forecast period.
Market Drivers and Trends
- Rising Health and Skincare Awareness: Consumers in North America have become increasingly conscious of their skin health, leading to a higher demand for self-tanning products. Awareness about the risks of sun exposure and UV-related skin diseases has driven consumers towards safer alternatives such as self-tanning lotions, serums, and mists.
- Innovation in Product Branding and Sustainability: The demand for sustainable and eco-friendly cosmetic products is rising. Companies are leveraging advanced formulations and ethical sourcing practices to attract environmentally conscious consumers.
- Growing Expenditure on Beauty Products: Consumers in the region are significantly investing in personal care and cosmetic products, driven by social influences and the desire for aesthetic enhancement. The availability of multiple self-tanning brands in the market further supports industry growth.
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Competitive Landscape
The North America self-tanning products market is highly competitive, with key players focusing on innovation and product diversification. Some of the major market participants include:
- Bondi Sands Pty Ltd.
- KAO Corp.
- PZ Cussons Plc
- Supernova UK Pty Ltd.
- Epic Etailers, LLC
- L’Orรฉal S.A.
- HotHouse Beauty Ltd.
- Johnson & Johnson
- Coty Inc.
- Edgewell Personal Care Co.
Companies are increasingly investing in new product developments and digital marketing strategies to enhance brand visibility and customer engagement.
Impact of COVID-19 on the Market
Prior to the pandemic, consumers primarily purchased cosmetic products from physical stores, preferring in-store trials before making purchases. However, the COVID-19 pandemic significantly disrupted the industry, leading to:
- Temporary closures of manufacturing facilities due to labor shortages and supply chain disruptions.
- A decline in demand for non-essential products, including self-tanning products, during lockdowns.
- A 15% decline in sales of makeup and sun protection products in 2020, as reported by L’Orรฉal Paris.
Despite these challenges, the industry has rebounded with a shift towards e-commerce, where digital platforms have become key distribution channels for self-tanning products.
Market Segmentation
The North America self-tanning products market is segmented based on the following categories:
- Product Type: Cream and lotion, serum, mist, and others.
- Category: Natural and organic, conventional.
- Distribution Channel: Supermarkets & hypermarkets, convenience stores, online retail, and others.
Future Outlook
As the cosmetics industry continues to evolve, self-tanning products will remain a key segment in the North American beauty market. The shift towards sustainable beauty, combined with increased online retail penetration, will further drive growth in the coming years. With technological advancements and innovative product formulations, the market is expected to maintain a steady expansion through 2028.
Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Dรฉfense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications Authorโs Bio:
Akshay
Senior Market Research Expert at Business Market Insights
