The North America self-tanning products market size is expected to grow from US$ 344.43 million in 2022 to US$ 506.94 million by 2028; it is expected to grow at a CAGR of 6.7% from 2022 to 2028.
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Self-tanning products offer tanned and bronzed look without the exposure of sun. Direct sun tanning can cause various skin diseases including skin cancer. Moreover, the ultraviolet (UV) rays of sun can cause potential harm to the skin. Therefore, people are increasingly preferring self-tanning or sunless tanning products that provide a desired tanned look. There is a high demand for self-tanning products in North America especially among women due to increasing influence of celebrities and social media trends. Celebrities are also embracing various skin tones which is influencing the buying behavior of consumers. This in turn is favoring the growth of self-tanning products market across North America.
Based on distribution channel, the supermarkets and hypermarkets segment held the significant share in 2021 and the online retail segment is expected to register the fastest CAGR over the forecast period. The ecommerce sector has seen a massive development in the recent years due to increased internet and smartphone penetration and convenience offered by online retail channels in shopping a wide range of products of different brands remotely. This factor is driving the segment’s growth.
North America Self-Tanning Products Strategic Insights
Strategic insights for the North America Self-Tanning Products provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Market leaders and key company profiles
ï‚· Bondi Sands Pty Ltd.
ï‚· KAO Corp.
ï‚· PZ Cussons Plc
ï‚· Supernova UK Pty Ltd.
ï‚· Epic Etailers, LLC
ï‚· L’Oreal S.A.
ï‚· HotHouse Beauty Ltd.
ï‚· Johnson & Johnson
ï‚· Coty Inc.
ï‚· Edgewell Personal Care Co.
North America Self-Tanning Products Regional Insights
The geographic scope of the North America Self-Tanning Products refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The self-tanning market across North America is growing with an upward trend. Manufacturers are making significant investments in research & development, partnerships, and collaborations to launch innovative products to attract a large consumer base. For instance, in August 2021, Cosmopolitan launched a self-tanning line. The collection is cruelty-free, vegan, and nut-free. Cosmopolitan teamed up with tanning company Devoted Creations to launch CosmoSun, a line of tanning products and other sun-care items. The five-item line includes Sunless Mousse, Instant Body Bronzer, Sun Lotion with Shimmer, Overnight Sunless Lotion, and Liquid Sunshine tanning water.
Technological innovations by manufacturers are further driving the market in the region. For instance, Micro-technology involves the use of computer technology for the atomization of fluids to very fine particle sizes. “It helps to create a more flawless spray and requires less solution to cover an entire body,” says Infinity Sun’s Veronique Munro. Similarly, Rapid or One-Hour Tanning Formulas technology is also gaining popularity among consumers. This technology allows the client to shower within one to three hours of application versus the traditional eight hours with increasing the level of the active ingredient. Such product launches and technological developments are driving the self-tanning products market across North America.
Further, expenses made on advertising and promotional activities by market players in North America are expected to influence market growth positively. As per the published data by L’Oréal S.A. 2020 annual report, the advertising and promotion spending in 2019 was US$ 10,311.09 million, rising from US$ 9,604.60 million (2018). Thus, strategic development initiatives such as advertising expenditure, technological development initiatives, and product launch strategic initiatives are expected to drive the demand for self-tanning products and further propel the market growth over the forecast period in North America.
Key Market Segments
Based on category, the market is segmented into natural & organic and conventional. In 2021, the conventional segment held the largest market share, whereas the natural & organic segment is projected to register the fastest CAGR during the forecast period. The natural self-tanning products are generally made from plant-based ingredients and do not contain harmful toxins or chemicals. These products claim to be 100% natural and can be COSMOS certified. These products are formulated without presence of synthetic chemicals such as sulfates, paraben, phthalates, synthetic dyes, triclosan, and petroleum or any other synthetic chemicals. However, some companies also offer self-tanning products with naturally derived ingredients with a claim of 99% or 95% natural.
The self-tanning products that claim to be organic are USDA Organic certified and have organic certification mark on product packaging. The rising awareness of harmful and adverse effects of synthetic chemicals amongst the customers has led to shift in customer buying behaviour, and rising inclination towards natural and organic products. The natural and organic self-tanning products contain none to less chemicals, thus having negligible adverse effect on the skin. Therefore, these benefits are projected to drive the natural and organic segment during the forecast period.
Major Sources and Companies Listed
A few major primary and secondary sources referred to while preparing the report on the North America self-tanning products market are paid databases (Factiva), publications, Hoovers, investor presentations, newsletters, sec archives, annual reports, and other information available on the public domain. Bondi Sands Pty Ltd.; KAO Corp.; PZ Cussons Plc; Supernova UK Pty Ltd.; Epic Etailers, LLC; L’Oreal S.A.; HotHouse Beauty Ltd.; Johnson & Johnson; Coty Inc.; and Edgewell Personal Care Co. are among the major players operating in the North America self-tanning products market.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
