The North America patient engagement technology market is expected to grow from US$ 8,885.56 million in 2022 to US$ 24,698.74 million by 2028; it is estimated to grow at a CAGR of 18.6% from 2022 to 2028.
Patient Engagement in Healthcare: Enhancing Care Through Technology
Patient engagement encompasses tools and strategies that facilitate communication between healthcare organizations and patients, such as online portals, automated messaging, and mobile health apps. By fostering active patient involvement, these solutions improve satisfaction, elevate care quality, and enhance safety. The integration of wireless technologies in hospitals has further streamlined personalized data management for both patients and providers.
For example, in 2021, University Hospitals (UH) implemented Enhanced Recovery After Surgery (ERAS), a patient engagement initiative that delivered significant outcomes, including reduced hospital stays, lower opioid use, fewer post-surgical infections, and decreased costs. Key components of ERAS included:
- Preoperative counseling to align expectations with patients and families
- Optimized nutrition before and after surgery
- Minimized narcotic use in pain management
- Early mobility promotion post-surgery
Additional benefits of patient engagement solutions include:
✔ Improved health literacy and patient empowerment
✔ Easier appointment scheduling with healthcare providers
✔ Higher adherence to prescribed treatments
✔ Enhanced provider-patient interaction through digital tools
When patients access their medical records and track their progress, they become more invested in their care. These advantages are fueling the growth of the North America Patient Engagement Technology Market.
Market Growth and Strategic Opportunities
With continuous advancements in features and technology, vendors can attract new clients and expand into emerging markets. This trend is expected to drive the North America patient engagement technology market at a notable CAGR in the coming years.
Strategic Insights for Market Success
To thrive in this competitive landscape, industry players must leverage data-driven analysis to:
- Identify current trends and key competitors
- Adapt to regional regulatory and economic conditions
- Develop unique value propositions for untapped market segments
- Anticipate future shifts in patient engagement demands
A forward-thinking approach is critical for stakeholders—whether investors, manufacturers, or healthcare providers—to ensure long-term success. By refining strategies based on actionable insights, businesses can optimize resource allocation, tailor marketing efforts, and outperform competitors.
Regional Market Dynamics
The North America patient engagement technology market varies by region due to differences in:
- Consumer preferences (e.g., demand for specific features like telehealth integration)
- Economic conditions (e.g., adoption rates in urban vs. rural areas)
- Regulatory requirements (e.g., compliance with data privacy laws)
By understanding these nuances, companies can target underserved markets, customize offerings, and strengthen their competitive edge. A well-defined regional strategy enables more efficient operations, better patient engagement, and sustained market growth.
Conclusion
Patient engagement technology is transforming healthcare delivery by improving outcomes, reducing costs, and empowering patients. For businesses in this space, strategic insights and regional adaptability are key to unlocking growth opportunities and maintaining a leadership position in North America’s evolving healthcare landscape.
North America patient engagement technology market Segments Covered
North America patient engagement technology market By Component
- Services
- Hardware
- Software
North America patient engagement technology market By Therapeutic Area
- Fitness
- Chronic Diseases
- Women’s Health
North America patient engagement technology market By Delivery Mode
- Cloud-Based and On-Premises
North America patient engagement technology market By Application
- Health Management
- Financial Health Management
- Home Healthcare Management
North America patient engagement technology market By End User
- Patients
- Payers
- Providers
North America patient engagement technology market Regions and Countries Covered
North America
- US
- Canada
- Mexico
North America patient engagement technology market leaders and key company profiles
- AdvancedMD, Inc.
- Allscripts Healthcare, LLC
- athenahealth, Inc. (Veritas Capital)
- Cerner Corporation
- Epic Systems Corporation
- GetWellNetwork, Inc.
- Lincor, Inc.
- McKesson Corporation
- Medecision
- Orion Health Group of Companies
Other Report:
Europe Advanced Composites Market: https://business-news-insights.blogspot.com/2025/05/europe-advanced-composites-market.html
Europe Composites Market: https://sites.google.com/view/e-composites/home
Europe Dermatology Devices Market: https://penzu.com/p/d67e8e0b15ffd637
Latin America Permanent Magnet Market: https://github.com/SuryakantGadekar/Business-Market-Insights/issues/17
About Us:
Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
