North America Nutritional Bars Market to Reach $2.88 Billion by 2028 at a 4.6% CAGR
According to Business Market Insights, the North American nutritional bars market, valued at $2.2 billion in 2022, is projected to grow at a 4.6% CAGR, reaching $2.88 billion by 2028. This growth is driven by an increasing preference for healthy snacking among millennials and continuous product innovations by manufacturers.
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Rising Demand for Healthy Snacking Among Millennials
Millennials prioritize health, focusing on balanced nutrition and fitness. With a strong emphasis on maintaining a healthy lifestyle, they actively seek nutritious food options. Social media further amplifies this trend, encouraging a health-conscious mindset.
The increasing number of fitness centers, gyms, and health clubs has fueled the demand for convenient, nutritious snacks. Nutritional bars have emerged as a preferred choice due to their high protein, omega-3 fatty acids, and fiber content. These bars offer a healthier alternative to traditional snacks, as they typically contain lower sugar and fewer additives. Their benefits include muscle repair, metabolism boost, and regulated glucose and fat levels, making them ideal for pre- and post-workout consumption.
Nutritional Bars: A Convenient and Functional Food Choice
In addition to protein, nutritional bars are enriched with essential vitamins, minerals, and immunity boosters, helping consumers meet their daily nutrient requirements. Their portability and convenience make them an attractive option for busy individuals looking to maintain an active lifestyle. With evolving consumer preferences and hectic work schedules, the demand for nutritional bars continues to grow as a reliable, on-the-go health solution.
North America Nutritional Bars Market Overview
The North America nutritional bars market growth is attributed to the rising preference for on-the-go snacking, meal replacement, functional food, and indulgence. Consumers looked for healthier alternatives with high nutritional value in food and beverages to boost immunity during the COVID-19 pandemic. The rising demand for nutritional bars, including protein bars, high-fiber bars, and meal replacement bars, from young adults and athletes, is also driving the market growth in this region. These nutritional bars enhance the performance and stamina of athletes and fitness lifestyle users. Further, the growing number of health and fitness-conscious individuals has increased the demand for functional products such as nutritional bars. According to the US Bureau of Labor Statistics, average daily participation rates in sports and exercise grew by 3.6% between 2003 and 2015. An increasing number of sports participants in the US is likely to boost the demand for energy bars in North America during the forecast period. Also, the popularity of sugar-free, gluten-free, and low-carb nutritional bars is growing across the region.
Moreover, the rising vegan population and veganism are boosting the demand for plant-based nutritional bars. Thus, leading manufacturers are launching plant-based nutritional bars to cater to consumersโ demands. For instance, in June 2020, RXBAR, a Kellogg subsidiary, launched its first plant-based nutritional bar. This bar contains 10g of plant protein obtained from peas and almonds. Such product innovations by manufacturers are expected to boost the North America nutritional bars market growth during the forecast period.
North America Nutritional Bars Strategic Insights
Strategic insights for the North America Nutritional Bars provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
North America Nutritional Bars Report Scope
| Report Attribute | Details |
| Market Size (2022) | US$ 2,200.46 Million |
| Market Size (2028) | US$ 2,881.06 Million |
| Global CAGR (2022โ2028) | 4.6% |
| Historical Data | 2020โ2021 |
| Forecast Period | 2023โ2028 |
| Segments Covered (By Type) | Protein Bars, High-Fiber Bars |
| Segments Covered (By Category) | Conventional, Gluten-Free |
| By Distribution Channel | Supermarkets & Hypermarkets, Convenience Stores, Online Retail |
| Regions Covered | North America (US, Canada, Mexico) |
| Key Companies | Clif Bar, General Mills, Kind LLC, Mars, Perfect Bar, Premier Nutrition, Rise Bar, Kellogg, Quaker Oats, Simply Good Foods |
North America Nutritional Bars Regional Insights
The geographic scope of the North America Nutritional Bars refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
North America Nutritional Bars Market Segmentation
The North America nutritional bars market is segmented into type, category, distribution channel, and country.
Based on type, the North America nutritional bars market is segmented into protein bars, high-fiber bars, and others. In 2022, the protein bars segment registered a largest share in the North America nutritional bars market.
Based on category, the North America nutritional bars market is bifurcated into conventional and gluten-free. In 2022, the conventional segment registered a larger share in the North America nutritional bars market.
Based on distribution channel, the North America nutritional bars market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. In 2022, the supermarkets & hypermarkets segment registered a largest share in the North America nutritional bars market.
Based on country, the North America nutritional bars market is segmented into the US, Canada, and Mexico. In 2022, the US segment registered a largest share in the North America nutritional bars market.
Clif Bar & Co; General Mills Inc; Kind LLC; Mars Inc; Perfect Bar LLC; Premier Nutrition Co LLC; Rise Bar Inc; The Kellogg Co; The Quaker Oats Co; and The Simply Good Foods Co are the leading companies operating in the North America nutritional bars market.
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Authorโs Bio
Akshay
Senior Market Research Expert at Business Market Insights
