The meat snacks market in North America is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.
Rising Demand for Chicken-Based Meat Snacks Driven by Health and Sustainability Trends
Traditionally, meat snacks have been dominated by beef and pork products. However, growing health awareness and environmental concerns are shifting consumer preferences toward leaner protein sources like chicken. Unlike red meats such as beef, pork, and lamb—which are high in saturated fats and linked to increased cholesterol, heart disease, obesity, and hypertension—chicken offers a healthier, lower-calorie alternative without compromising protein intake. Additionally, poultry production generates significantly fewer carbon emissions compared to red meat, making it a more sustainable choice for eco-conscious consumers.
This shift has spurred a surge in demand for chicken-based snacks, prompting manufacturers to innovate with new flavors and healthier formulations. For example, in May 2021, U.S.-based brand Brave Good Kind introduced tender chicken bars in Original, Teriyaki, and Hot Honey flavors, emphasizing antibiotic-free ingredients to appeal to health-focused buyers. Similarly, Foster Farms launched high-protein chicken snacks in five bold flavors—Chile Verde, Cajun, Korean BBQ, Parmesan Garlic, and Caribbean Jerk—in October 2020. Such product developments are accelerating the growth of the North America Meat Snacks Market.
North America Meat Snacks Market Overview: North America Leads the Way
North America remains a key North America Meat Snacks Market, driven by rising demand for protein-rich, convenient food options. Busy lifestyles and a preference for ready-to-eat snacks have fueled the popularity of meat-based products, with chicken emerging as a favored choice due to its lean profile. The U.S., a leading global poultry exporter, has seen increased consumer spending on healthier, nutrient-dense snacks, further boosting market expansion.
Major players like Tyson Foods, Bridgford Foods Corporation, and General Mills dominate the region’s meat snacks industry, continually innovating to meet health trends. For instance, in September 2019, Werner Gourmet Meat Snacks launched a zero-sugar, grass-fed beef jerky with high protein (18g per serving) and no carbs, available in Original, Salt & Pepper, and Teriyaki flavors. Such product launches cater to the growing demand for nutritious, low-fat snacks, propelling North America Meat Snacks Market growth.
With increasing urbanization, rising health consciousness, and continuous product innovation, the North American meat snacks market is poised for sustained expansion, particularly in the chicken-based segment.
North America Meat Snacks Market Segments Covered
North America Meat Snacks Market By Type
- Jerky
- Meat Sticks
- Sausages
North America Meat Snacks Market By Source
- Beef
- Chicken
- Pork
North America Meat Snacks Market By Category
- Plain
- Flavored
North America Meat Snacks Market By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
North America Meat Snacks Market Regions and Countries Covered
North America
- US
- Canada
- Mexico
North America Meat Snacks Market leaders and key company profiles
- Bridgford Foods Corporation
- Conagra Brands, Inc.
- Country Archer Provisions
- General Mills Inc.
- Hormel Foods Corporation
- Link Snacks Inc.
- Organic Valley
- Premium Brands
- Tyson Foods Inc.
- Werner Gourmet Meat Snacks
North America Meat Snacks Market Strategic Insights
Strategic insights for the North America Meat Snacks provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the North America Meat Snacks Market.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
