The North America dietary supplements market is expected to grow from US$ 63,435.76 million in 2021 to US$ 90,428.79 million by 2028; it is estimated to grow at a CAGR of 5.2% from 2021 to 2028.
The Growing Demand for North America dietary supplements market
North America dietary supplements market are products designed to enhance nutritional intake by providing essential vitamins, minerals, and other beneficial ingredients. Many individuals incorporate these supplements into their daily routines to support a healthy lifestyle, filling nutritional gaps and maintaining optimal dietary levels in the body.
In recent years, health and fitness have gained significant traction as a growing trend, driven by the rising prevalence of chronic diseases such as cancer, cardiovascular disorders, and conditions like diabetes, hypertension, obesity, and high cholesterol. This increased health awareness has fueled the popularity of dietary supplements across North America. People of all ages, backgrounds, and regions are prioritizing fitness to improve their physical health and overall well-being, leading to a surge in demand for these products.
Social media has also played a pivotal role in promoting fitness and wellness. Platforms like Instagram, Twitter, and Pinterest have amplified the health and fitness industry’s visibility, with celebrities and influencers introducing new workout regimens and dietary supplements. By showcasing the benefits of these supplements for both physical and mental health, social media has further accelerated market growth. Additionally, the rising interest in bodybuilding and athletics has contributed to the trend, as athletes increasingly turn to dietary supplements to enhance endurance, performance, and overall health.
Impact of COVID-19 on the North America dietary supplements market
The COVID-19 pandemic significantly impacted North America, particularly the U.S., disrupting manufacturing and supply chains and temporarily dampening demand for dietary supplements. However, the heightened focus on health and immunity has since driven renewed interest in these products. According to the National Center for Biotechnology Information (NCBI), poor dietary habits and pre-existing conditions such as diabetes, chronic lung diseases, and cardiovascular diseases weaken immune responses. As a result, health experts have recommended daily intake of dietary supplements (approximately 25–38 grams) to strengthen immunity and combat infections. This recommendation is expected to sustain long-term demand for dietary supplements in the region.
Future Growth and North America dietary supplements market Opportunities
Innovations in product formulations and advancements in supplement technologies are enabling manufacturers to attract new customers and expand into emerging markets. These developments are expected to propel the North American dietary supplements market forward, with a strong compound annual growth rate (CAGR) projected in the coming years.
As health consciousness continues to rise, supported by digital influence and increased athletic participation, the dietary supplements market in North America is poised for sustained growth, offering significant opportunities for industry players.
North America Dietary Supplements Market Segmentation
North America Dietary Supplements Market – By Type
- Vitamins
- Minerals
- Proteins and Amino Acids
- Probiotics
- Blends
- Others
North America Dietary Supplements Market – By Form
- Tablets
- Capsules and Softgels
- Powders
- Others
North America Dietary Supplements Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
North America Dietary Supplements Market, by Country
- US
- Canada
- Mexico
North America Dietary Supplements Market – Companies Mentioned
- Abbott
- Amway Corp.
- anona GmbH
- Bayer AG
- GlaxoSmithKline plc.
- Otsuka Holdings Co., Ltd
- Pfizer Inc.
- The Bountiful Company
North America dietary supplements market Strategic Insights
Strategic insights for the North America dietary supplements market provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
