The North America bottled water market is expected to grow from US$ 72.02 billion by 2022 to US$ 104.12 billion by 2028. It is estimated to grow at a CAGR of 6.3% from 2022 to 2028.
Health consciousness has become a key factor influencing consumers’ choices in the soft drinks market. With rising awareness of the negative health effects associated with sugary beverages, many consumers are seeking healthier alternatives to traditional carbonated soft drinks. This shift in preference is largely due to growing concerns over high sugar content, artificial ingredients, and potential long-term health risks. Carbonated soft drinks, in particular, have come under scrutiny for their contribution to health issues such as obesity, diabetes, and dental problems. As a result, bottled water has emerged as a popular substitute, reflecting a broader movement toward natural, low-calorie hydration options.
The demand for bottled water continues to surge as consumers prioritize wellness and adopt more health-oriented lifestyles. However, even carbonated water, often perceived as a healthier option, can lead to complications such as digestive discomfort, weight gain, and heartburn. Obesity, once seen as a problem limited to high-income countries, is now a global concern, affecting populations in low- and middle-income nations as well. The soft drinks industry faces a major challenge in addressing this issue, with sugar-rich beverages identified as a contributing factor.
In response, bottled water manufacturers are increasingly offering flavored and functional water products to cater to evolving consumer preferences. These variants are gaining popularity, particularly among individuals looking for low-calorie and health-benefiting beverages. Functional water, infused with vitamins, minerals, or electrolytes, is especially appealing to health-conscious consumers. This ongoing shift from carbonated soft drinks to healthier bottled water options is significantly shaping the beverage landscape. The North America bottled water market, in particular, is projected to experience strong growth in the coming years, driven by heightened health awareness and a clear demand for better-for-you beverage alternatives.
North America Bottled Water Market Overview
The North America bottled water market is categorized through multiple segmentation approaches:
North America bottled water market Product Segmentation
- By Type: Still water (dominant segment in 2022) and sparkling water
- By Category: Conventional (market leader in 2022) and functional varieties
- By Flavor: Plain (top-performing segment in 2022) and flavored options
North America bottled water market Distribution and Regional Analysis
- Retail Channels: Supermarkets/hypermarkets, convenience stores (primary distribution channel in 2022), online retail, and other outlets
- Geographic Coverage: United States (market leader in 2022), Canada, and Mexico
North America bottled water market Competitive Landscape
The market features prominent industry participants including:
- Danone S.A.
- Bluetriton Brands, Inc.
- Fiji Water Company LLC
- Gerolsteiner Brunnen GmbH & Co. KG
- Nestlé S.A.
- PepsiCo, Inc.
- RHODIUS Mineralquellen und Getränke GmbH & Co. KG
- The Coca-Cola Company
- Voss of Norway AS
This segmentation highlights consumer preferences for still, conventional, and plain water products predominantly sold through convenience stores, with the U.S. market driving regional growth.
North America bottled water market Strategic Insights
Strategic insights for the North America bottled water market provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market
North America bottled water market Regional Insights
The geographic scope of the North America bottled water market refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
