The iHeartRadio Music Awards 2024 delivered all the energy, talent, and star power fans could hope for—but one unexpected highlight from the night came not from a performance, but from the red carpet. Mexican music sensation Peso Pluma made a jaw-dropping entrance in a sleek, black leather jacket that has quickly become one of the standout fashion moments of the year.
While the iHeartRadio stage saw massive performances and celebrated global chart-toppers, Peso Pluma’s outfit reminded us that fashion and music are powerfully intertwined. The artist, known for pushing musical boundaries, made an equally daring choice with his style—proving he’s not just dominating playlists but also turning heads with his fashion sense.
Peso Pluma at the iHeartRadio Music Awards 2024
Attending the iHeartRadio Music Awards 2024, Peso Pluma was more than just a guest—he was a star attraction. With his music fusing genres like regional Mexican, trap, and urbano, he’s gained a massive international following. Fans expected a strong presence at the event, and Peso Pluma delivered, not only through nominations and musical recognition but also by making a bold statement with his wardrobe.
As cameras flashed and fans cheered, he stepped onto the red carpet wearing a black leather jacket that radiated cool confidence. It was a timeless piece with a modern twist—structured, tailored, and effortlessly bold.
A Black Leather Jacket: Timeless, Yet Boldly Modern
The black leather jacket is a staple of rebellious fashion. From rockstars and movie icons to contemporary style influencers, it’s long been associated with power, edginess, and charisma. Peso Pluma took this classic silhouette and made it feel fresh, injecting his unique personality into a look that resonated with fans across cultures and fashion tastes.
What set this jacket apart wasn’t just its construction or shine—it was how Peso Pluma wore it. He paired it with slim-cut black trousers, black boots, and a minimalist black shirt underneath. The monochromatic palette allowed the textures and silhouette to speak for themselves, while silver zippers and subtle detailing added flair without overcomplicating the look.
The choice reflected a fashion-forward mindset while maintaining the gritty authenticity that Peso Pluma’s fans love. It was elegant without being pretentious, edgy without being over-the-top.
The Cultural Influence of Peso Pluma’s Style
Peso Pluma’s rise in the global music scene has been impressive. What makes his journey even more compelling is how he’s influencing both the sound and style of a new generation of Latin artists. His appearance at the iHeartRadio Music Awards showed that artists from Latin America are now not only topping charts but also defining trends.
By choosing a black leather jacket instead of traditional or flashy award show attire, Peso Pluma communicated a message of universality. His style transcends regional trends and speaks directly to a global audience that values authenticity and individuality. It wasn’t just about fashion—it was about representation, evolution, and self-expression.
Social Media Reacts to the Peso Pluma Leather Jacket Look
As soon as the red carpet photos from the iHeartRadio Music Awards 2024 hit the internet, social media lit up. Fans and fashion bloggers alike couldn’t get enough of the look. Hashtags like #PesoPlumaStyle and #iHeartRadioFashion trended across platforms like X (formerly Twitter), Instagram, and TikTok.
Fashion influencers broke down the look, while fans flooded comment sections with praise. Many dubbed it the “look of the night,” with some even calling it the beginning of a new era for red carpet fashion—one that favors understated confidence over high-glam spectacle.
The phrase “Peso Pluma black leather jacket” became one of the most searched terms related to the event, with fans scrambling to find similar pieces and recreate the outfit.
Where to Get the Look: Peso Pluma-Inspired Fashion
Peso Pluma’s style is both accessible and aspirational. You don’t need to be a Grammy-nominated artist to channel his fashion sense—just a few key pieces will help you achieve the look.
Here’s how to pull off your own version of the now-iconic Peso Pluma red carpet ensemble:
- Black Leather Jacket – Look for a high-quality leather (or faux leather) jacket with a structured fit and metallic hardware.
- Black Slim Pants – Go for clean lines and a tailored fit to keep the outfit sharp.
- Minimal Accessories – Peso Pluma kept accessories to a minimum, letting the jacket be the focal point. A pair of black shades or a chain adds subtle attitude.
- Confidence – Perhaps the most essential element. Peso Pluma’s swagger is part of what made the look so impactful. Own your outfit, and it will speak for itself.
Why It Mattered
Fashion moments like this one may seem fleeting, but they speak volumes. In a sea of elaborate, sometimes over-styled red carpet looks, Peso Pluma’s black leather jacket stood out because it was rooted in authenticity. It wasn’t about being flashy—it was about being real. And in today’s fashion climate, that kind of honesty resonates.
The look was also symbolic. Peso Pluma is rewriting the narrative of Latin artists in global pop culture—not only with his music but with his image. By showing up at one of music’s biggest nights dressed in a way that was effortlessly stylish and undeniably “him,” he reminded us that identity and self-expression go hand in hand.
Final Thoughts
The iHeartRadio Music Awards 2024 gave us unforgettable performances and well-deserved wins, but one of its most iconic moments wasn’t on stage—it was on the red carpet. Peso Pluma’s black leather jacket wasn’t just a fashion choice; it was a declaration of confidence, creativity, and cultural evolution.
As his star continues to rise, Peso Pluma is proving that he’s more than just a chart-topper. He’s a trendsetter, a fashion icon, and a voice for a generation that refuses to be boxed in. Whether you’re into fashion, music, or both—one thing is clear: Peso Pluma is a name we’ll be hearing (and seeing) for a long time to come.
