So you’re looking for the best eCommerce SEO company. Here’s a secret that really shouldn’t be one.
In this era, you don’t just need to find that company ranking on page one for something. You also need to work with a company that knows how to navigate the rise of answer engine optimization (AEO) in tandem with “zero-click search.”
Today’s digital marketing landscape, with SEO in particular, is exceedingly unforgiving. The tactics of yesteryear will not only cost you money and get you nowhere, they may end up costing you your current rankings.
However, you’re not alone in this. The best SEO companies have kept on top of the changes and know what to do to continue to reap results, even in the face of them.
Here’s what you need to know about how to keep this new zero-click trend from utterly bankrupting your organic search marketing.
What Is Zero-Click Search?
You ever have a thought that yields a question, type that into Google, then read the search results without clicking on anything, and then close the tab?
Then you already know what zero-click search is, even if you may not have known there was a name for it.
Basically, a zero-click search is one in which the search results themselves satisfy the search intent, and after searching, no other action is taken by the user.
Apparently (and according to Google) about 60% of searches now end without a click. That’s a lot. Gone are the days when you had to scroll and click to find answers.
Naturally, this has some serious implications for SEO – specifically for eCommerce SEO. No worries – there is a solution, and the best eCommerce SEO companies know what it is.
It’s About a Dual-Pronged Approach in Search Intent
Zero-click search is worse for websites that publish content solely, rather than eCommerce merchants, and here’s why.
Websites that rely on good copy and the engagement metrics it drives are now getting robbed by the search results. It’s good for users but bad for websites that run blogs and similar content streams.
For eCommerce merchants, one of the keys to success is to target primarily keywords that have either commercial or transactional search intent. That way, you know that most people searching them intend to make a purchase, not just get information, before going on their merry way.
Leveraging these keywords should help preserve your click-through rate, because in order to satisfy search intent (at least in a significant number of cases) users will have to click and make a purchase.
Of course, there is a caveat here. You need to use these commercial and transactional keywords in your content stream as though they were informational or navigational. That is, you need to embed them in useful copy that answers user queries.
Without copy that hits hard and delivers results, your website isn’t going to rank – that’s just that. But by leveraging these keywords in quality copy, you can get both benefits – higher rankings, but for keywords that should drive purchases.
And, in case you were wondering, the best eCommerce SEO companies don’t just know this, they practice it.
A Partnership with the Best eCommerce SEO Company in Your Vertical Secures This
The value of an experienced eCommerce SEO company that knows how to generate results as a result of high-quality copy, especially in 2025, cannot be understated.
These companies have literally staked their success on being effective at navigating the changes to Google’s algorithm. If you can find a company that serves your industry, has happy clients, and has been around for 10 years or more, at least give them a shot. It may benefit you greatly.
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