Let me tell you a story that shows just how powerful truth and justice can be—even in a world full of fake news and digital trickery.
A few weeks ago, something strange started happening online. People began seeing videos and social media posts claiming that Rajat Sharma, the famous Indian journalist known for Aap Ki Adalat and Aaj Ki Baat, was promoting miracle medical products.
We’re talking about things like:
- Cures for joint pain
- Diabetes treatments
- Pills for prostate problems
These posts didn’t just use his photo—they used videos that looked and sounded just like him. But here’s the catch: Rajat Sharma never said those things. He never endorsed those products. In fact, he had no idea they were out there.
So, how did this happen?
The Digital Trap: When Fake Becomes Real
In this fast-moving world of social media and artificial intelligence, it’s become far too easy to fake reality. The people behind these ads used AI-generated content—deepfakes, edited videos, and copied voice clips—to create fake videos of Rajat Sharma.
They made it look like he was praising the products, just to get people to trust them and buy the medicines. And to make it worse, they even used India TV’s official logos and footage, pulling clips from shows like Aaj Ki Baat and editing them to fit their story.
It was clever. It was sneaky. But it was completely illegal.
Rajat Sharma Takes a Stand
Now imagine being Rajat Sharma. You’ve spent years building a name people trust. You run a news channel that reaches millions. And then, out of nowhere, someone uses your face and voice to sell fake products—and trick the very people you’ve always tried to inform honestly.
That’s when Rajat Sharma decided enough was enough.
He filed a case in the Delhi High Court, asking the court to stop this misuse of his identity and protect India TV’s brand and reputation.
What the Court Said
When the case reached the courtroom, Justice Amit Bansal didn’t waste time. After looking at the evidence, he saw that there was a real problem. He said:
“If these fake videos and posts are not stopped, Rajat Sharma and India TV will suffer serious harm.”
So the judge gave a strong and clear interim injunction—a legal order to immediately stop all the wrong actions.
Here’s What the Court Ordered
- No More Using Rajat Sharma’s Face or Voice
The court banned the people behind the ads from using Sharma’s image, name, or voice—especially if it’s fake or AI-generated. - Take Down the Fake Content
Big platforms like Meta (which runs Facebook and Instagram) were told to remove all the misleading posts and videos. They also have to reveal the names of the people who posted them. - Protect India TV’s Logo and Footage
The court said that India TV’s name, logo, and video content can’t be used without permission. Using it to make money is a clear violation of the law.
The Lawyer’s Message
Sharma’s lawyer explained it best. He said that these fake ads were not just fooling people—they were hurting Sharma’s reputation and breaking the trust of his viewers.
He also pointed out that India TV’s content had been stolen and twisted. The accused were taking real video clips and editing them to make it seem like Sharma was endorsing the products.
That’s not just unethical—it’s a direct attack on truth and journalism.
Why This Story Matters
Now, you might be thinking—okay, this happened to a famous journalist. Why should I care?
But this story is bigger than just one person. It teaches us some very important lessons.
1. Public Figures Deserve Protection
If someone can use Rajat Sharma’s face to sell fake medicine, what’s stopping them from doing the same to other public figures—or even to you?
This case reminds us that personality rights matter. Everyone has the right to control how their name, face, and voice are used.
2. AI Can Be Misused
We often hear about the amazing things artificial intelligence can do. But this is the dark side of AI. It can be used to create fake content that looks real. And if we don’t stop it, it can cause real damage.
3. Brands Must Be Protected
India TV is a registered brand. People trust its name. Using that trust to sell fake products is not only wrong—it’s dangerous. The court’s order helps protect all brands, big or small, from being misused in this way.
What Happens Next?
The Delhi High Court has taken the first big step. It’s a temporary order, but it sends a powerful message.
Now, social media platforms must remove all the fake content and help find out who made it. If the people behind the ads continue to break the rules, they could face serious legal punishment.
The final judgment will come later, but the court has already made it clear: you cannot use someone’s identity or brand without permission—especially to make money.
In the End, Truth Wins
At the heart of this story is something very simple: truth matters.
Rajat Sharma has spent decades building a name based on honesty and facts. When someone tried to turn that name into a lie, the law stood up to protect him.
That’s how it should be.
And as viewers, as social media users, and as people who care about truth—we should all feel a little safer knowing that the law is watching, and that justice is still stronger than a deepfake.
