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It passes down to a word. Relevance. You see, search engine optimization isn’t a longer about “tricking” search into thinking that your site is relevant. If you are up to date with the changes at several search engines you might well have heard about the horror stories of sites that were ranked high one day and then not just about all the the next step. These sites usually used underhanded methods to get indexed. If your site may be relevant and delivers what is “expected” may never most likely climb on the inside rankings.
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