The poultry feed market in Europe is projected to grow from USD 26,168.26 million in 2021 to USD 31,874.91 million by 2028, with an estimated CAGR of 2.9% during the forecast period.
The poultry sector across the region continues to expand, driven by rising demand for poultry meat and eggs. Poultry remains one of the most affordable sources of protein, making it a preferred choice among consumers. Increasing health consciousness, particularly among younger populations, is further fueling the consumption of chicken. As modern dietary habits evolve, poultry production and consumption are expected to rise accordingly.
𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐏𝐃𝐅 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞 – https://www.businessmarketinsights.com/sample/TIPRE00026749
According to the FAO, poultry meat accounted for approximately 39% of global meat production in 2019, while egg production has surged by 150% over the past three decades. This significant growth in poultry farming has led to a rising demand for high-quality poultry feed products. Proper nutrition is crucial for the growth, productivity, and overall health of poultry flocks, making feed consumption essential for maximizing their potential. As a result, the European poultry feed market is experiencing substantial growth, driven by the increasing demand for nutritious and effective feed solutions.
Europe Poultry Feed Report Scope
| Attribute | Details |
| Market Size (2021) | US$ 26,168.26 Million |
| Market Size (2028) | US$ 31,874.91 Million |
| Global CAGR (2021-2028) | 2.9% |
| Historical Data | 2019-2020 |
| Forecast Period | 2022-2028 |
| Segments Covered | Poultry Type, Form, Category |
| Poultry Type | Layers, Broilers, Turkeys |
| Form | Pellets, Crumbles, Mashed |
| Category | Organic, Conventional |
| Regions Covered | Europe (UK, Germany, France, Russia, Italy, Rest of Europe) |
| Key Companies | ADM, Alltech, Cargill, Charoen Pokphand Foods, De Heus, ForFarmers, Kent Corp, SHV Holdings |
Europe Poultry Feed Regional Insights
The geographic scope of the Europe Poultry Feed refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
Europe Poultry Feed Market: Strategic Insights (2024-2025)
1. Current Market Trends
- Sustainability & Alternative Proteins: Rising demand for insect-based and plant-based protein sources (e.g., soybean meal, algae) to replace traditional fishmeal due to regulatory and environmental pressures.
- Precision Nutrition & Digitalization: Adoption of AI-driven feed formulation and IoT-enabled livestock monitoring to optimize feed efficiency and reduce waste.
- Regulatory Shifts: Stricter EU regulations on antibiotic-free feed (post-2022 ban on antibiotic growth promoters) are driving demand for probiotics, prebiotics, and organic acids.
- Cost Pressures: Volatility in raw material prices (corn, wheat, soy) due to geopolitical tensions (Ukraine war) and climate change is pushing feed manufacturers to seek cost-efficient alternatives.
2. Key Market Players & Competitive Strategies
- Top Players: Cargill, ADM, ForFarmers, DSM, and De Heus are expanding through acquisitions (e.g., Cargill’s investment in Dutch poultry feed tech) and vertical integration (controlling supply chains from feed to processing).
- Niche Differentiators: Startups like Ÿnsect (insect protein) and FeedVax (vaccine-enhanced feed) are gaining traction with innovative solutions.
- Private Label Growth: Retailers and integrators (e.g., LDC, Plukon) are developing in-house feed brands to reduce dependency on third-party suppliers.
3. Regional Nuances
- Western Europe (Germany, France, Netherlands): High focus on organic and non-GMO feed, driven by consumer demand.
- Eastern Europe (Poland, Hungary, Romania): Growth in industrial poultry farming, with cost-competitive feed production attracting FDI.
- Nordics (Denmark, Sweden): Leading in sustainability, with carbon-neutral feed initiatives and circular economy models (e.g., using food waste in feed).
4. Untapped Opportunities
- Circular Feed Economy: Upcycling food byproducts (brewers’ spent grains, fruit pomace) into feed to reduce costs and improve sustainability.
- Customized Feed for Niche Poultry: Rising demand for heritage breed poultry and free-range chicken feed in premium markets.
- Export Potential: Africa and the Middle East are increasingly importing EU poultry feed due to quality standards.
5. Future Outlook & Strategic Recommendations
- Invest in Alternative Proteins: Partner with insect farming startups to secure sustainable protein sources.
- Adopt Blockchain for Traceability: Meet EU Farm-to-Fork transparency requirements by digitizing supply chains.
- Target Eastern Europe: Leverage lower production costs and growing poultry sector for expansion.
- Focus on Functional Feed: Develop immune-boosting and stress-reducing additives (e.g., phytogenics) to enhance poultry health amid disease risks (avian flu).
Conclusion
The European poultry feed market is evolving rapidly, driven by sustainability, technology, and regulatory changes. Companies that innovate in feed formulation, adopt digital tools, and expand strategically will gain a competitive edge. Stakeholders must anticipate raw material volatility, diversify supply chains, and align with EU Green Deal policies to ensure long-term growth.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
