Europe Pet Supplements Market Set for Strong Growth, Reaching $873.49 Million by 2028
The Europe pet supplements market is projected to expand from 617.43millionin2022to617.43millionin2022to873.49 million by 2028, growing at a CAGR of 6.0% during the forecast period.
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Rising Pet Ownership Fuels Market Growth
The increasing number of pet owners, particularly among millennials and young adults, is a key driver of market expansion. Higher disposable incomes and a growing preference for pet companionship—especially during the COVID-19 pandemic—have significantly boosted pet adoption rates. With remote work and isolation becoming the norm, many turned to pets for emotional and mental well-being, reinforcing the human-animal bond.
Growing Focus on Pet Health and Premium Care
Pet owners are increasingly prioritizing their pets’ health, leading to higher spending on premium pet food, supplements, and wellness products. The trend of pet humanization has further accelerated demand for natural, sustainable, and high-quality supplements that enhance pets’ overall health. These products help strengthen immunity, support heart health, reduce inflammation, and improve skin conditions, addressing common issues like allergies and infections.
As consumers continue to invest in specialized diets and premium pet care, the Europe pet supplements market is poised for sustained growth, driven by a strong emphasis on pet well-being and preventive healthcare.
Europe Pet Supplements Market Overview
The Europe pet supplements market is segmented into key regions, including Germany, France, Italy, the UK, Russia, and the Rest of Europe. Pet ownership is on the rise across these countries. Data from the European Pet Food Industry Federation (FEDIAF) shows that Russia leads Europe in cat ownership, followed by Germany and France. Similarly, Russia also has the highest dog population, with the UK and Germany ranking next.
Pets are increasingly being treated as family members, driving demand for premium pet care products. According to FEDIAF’s 2021 report, around 46% of European households—approximately 90 million—own at least one pet. This growing trend has significantly boosted spending on pet nutrition and care, with pet owners in Europe investing over $20.3 billion in food, supplements, and services in 2021.
The pet food industry, valued at $28.1 billion in 2021, grew by 3.1% compared to the previous year. In response to the rising demand for high-quality pet care, manufacturers are expanding their offerings with premium nutritional supplements tailored to pets’ health needs. This trend reflects the deepening bond between pets and their owners, further fueling market growth.
Further, increasing consciousness about pet health influenced European pet owners to shift toward nutraceutical food. Supplements are used as alternatives to drugs by the veterinary community. Adding active ingredients based on intended functionality makes supplements therapeutic, and a healthy form of pet treats. Further, specialist products, including products focusing on specific health benefits, continue to be popular; hence, the demand for such products is rising across the region
Strategic Insights for the European Pet Supplements Market
This analysis delivers a data-driven assessment of the European pet supplements industry, highlighting current trends, competitive dynamics, and regional variations. By uncovering growth opportunities and unmet demand, these insights enable businesses to stand out—whether through targeting niche segments or crafting differentiated offerings.
With a focus on predictive analytics, stakeholders—including investors, manufacturers, and distributors—can proactively adapt to market changes and secure a competitive edge. A forward-looking approach ensures long-term resilience in this evolving sector, helping businesses align with emerging consumer preferences and regulatory developments.
Ultimately, these strategic insights empower decision-makers to optimize profitability and achieve their objectives in Europe’s dynamic pet supplements market.
Regional Insights on Pet Supplements in Europe
The geographic scope of the Europe pet supplements market encompasses the specific regions where businesses operate and compete. Recognizing regional differences—such as varying consumer preferences (e.g., demand for certain supplement formulations or delivery formats), economic conditions, and regulatory frameworks—is essential for crafting tailored market strategies. Companies can enhance their market presence by pinpointing underserved regions or adapting their product offerings to align with local needs. A well-defined regional focus enables more efficient resource allocation, localized marketing efforts, and stronger competitive positioning, ultimately driving business growth in targeted markets.
Europe Pet Supplements Market Segmentation
The Europe pet supplements market is segmented by form, pet type, distribution channel, and country.
- By Form: The market is categorized into chewable, powder, and others. In 2022, the chewable segment held the largest market share.
- By Pet Type: The segmentation includes dogs, cats, and others. The dogs segment dominated the market in 2022.
- By Distribution Channel: The market is divided into online and offline channels, with the offline segment accounting for the larger share in 2022.
- By Country: The market covers Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe segment led the market in 2022.
Key Market Players
Prominent companies operating in the Europe pet supplements market include:
- Dorwest Herbs Ltd
- Nordic Naturals
- Nutramax Laboratories Consumer Care Inc
- Comfort Click Ltd
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
