The Functional Beverages Market in Europe is expected to grow from US$ 16,691.41 million in 2021 to US$ 28,332.51 million by 2028; it is estimated to grow at a CAGR of 7.9% from 2021 to 2028.
Europe Functional Beverages Report Scope
Report Attribute Details
Market size in 2021 US$ 16,691.41 Million
Market Size by 2028 US$ 28,332.51 Million
Global CAGR (2021 – 2028) 7.9%
Historical Data 2019-2020
Forecast period 2022-2028
Europe Functional Beverages Market Segmentation
The Europe functional beverages market is segmented into type, distribution channel, and country. Based on type, the Europe functional beverages market is segmented into energy drinks, sports drinks, fortified juices, functional water, and others. In 2020, the energy drinks segment held the largest share of the market. Based on distribution channel, the Europe functional beverages market is segmented into supermarkets and hypermarkets, online retail, and convenience stores. In 2020, the convenience stores segment held the largest share of the market. Similarly, based on country, the Europe functional beverages market is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. Furthermore, the Rest of Europe contributed a substantial share in 2020.
CAMPBELL SOUP COMPANY; Danone S.A.; GENERAL MILLS, INC.; KRAFT Foods; Monster Energy Company; Nestlé; PepsiCo; Red Bull; The Coca-Cola Company; and The Wonderful Company LLC are among the leading companies operating in the Europe functional beverages market.
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### **Growing Focus on Health and Nutrition**
In recent years, awareness of health and nutrition has risen significantly.
Busy work schedules and long working hours have made it challenging for individuals to prioritize their health, leading to issues such as obesity, diabetes, and skin and eye problems.
As a result, consumers are increasingly choosing food and beverages that offer nutritional health benefits.
Dietary habits are shifting toward nutrient-rich options, including functional beverages.
### **Understanding Functional Beverages**
Functional beverages are enriched with essential nutrients like vitamins, minerals, amino acids, dietary fibers, and probiotics, which help improve overall health and reduce the risk of diseases.
These beverages are particularly popular among athletes and fitness enthusiasts, as they provide instant energy and enhance performance.
They also aid in maintaining hydration and often contain probiotics to support gut health.
### **Expansion of the Europe Functional Beverages Market**
The Europe Functional Beverages Market has experienced substantial growth, driven by the increasing demand for healthier alternatives to sugary drinks.
The rise in sports and fitness activities across Europe has further boosted demand, as these beverages support an active and health-conscious lifestyle.
Their convenience and high nutritional value have made them a favorite among younger consumers.
The widespread availability of functional beverage brands in retail stores has also played a key role in their growing popularity.
### **Future Prospects for the Europe Functional Beverages Market**
The Europe Functional Beverages Market is expected to maintain its growth momentum, fueled by rising health awareness and the demand for beverages with functional benefits.
Manufacturers are innovating by adding more health-promoting ingredients to appeal to a wider audience.
As consumers continue to prioritize health and wellness, the market is set for sustained growth, reinforcing its importance in the beverage industry.
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