The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.
Europe Dietary Supplements Market Overview
The rising popularity of organic and vegan lifestyles in Europe is a key driver for the demand for dietary supplements that feature organic and herbal ingredients. A survey by Berlin-based Veganz indicated that the UK leads among five European countries with 3.2% vegan population, followed by Italy (2.3%), Germany and Austria (both 2.2%), Spain (2.1%), and France (2.0%). Combined, the vegan population in these nations exceeds five million. Organic dietary supplements include vitamins, minerals, herbs, amino acids, or enzymes, all derived from natural, organic sources to support overall health and wellness. These supplements are valued for enhancing nutrient intake, improving health outcomes, being environmentally friendly (free of harmful pesticides and chemicals), and safe for long-term use due to the absence of synthetic additives.
Europe Dietary Supplements Market Strategies
Germany holds a substantial share of the Europe dietary supplements market in 2023. The German market for dietary supplements is experiencing a significant surge, driven by increasing health concerns among the population, the rise of health and fitness trends, and evolving dietary habits, including the growing popularity of dietary supplements. This rapid market expansion highlights a heightened focus on health awareness and a desire for more active and healthier lifestyles. According to the German Federal Institute for Risk Assessment (BfR), almost one in three Germans currently take such products. Furthermore, with a growing demand for personalized health solutions, dietary supplements have become particularly popular among millennials. The adoption rate of dietary supplements is increasing across the country as individuals become more aware of their health benefits. To capitalize on this trend, market players are increasingly utilizing e-commerce platforms to expand their presence in Germany.
Europe Dietary Supplements Market Insights
The European Union’s (EU) legal framework for food supplements is considered the most stringent globally. The EU General Food Law Regulation classifies food supplements as foodstuffs; therefore, manufacturers of packaged food products and dietary supplements must comply with regulatory norms set by the European Food Safety Authority (EFSA). EU regulations mandate comprehensive labeling for dietary supplements, including the trade name, ingredient list, net quantity, minimum durability date, storage conditions, the name/business address of the EU-based FBO, recommended daily dosage, and the amount of nutritional or physiological substances per dose. It is explicitly emphasized that supplements must not replace a balanced diet. These regulations have created numerous challenges for dietary supplement manufacturers in the region.
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Europe Dietary Supplements Market Segmentation
A few prominent players operating in the Europe dietary supplements market include Glanbia Plc, Herbalife Nutrition Ltd, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA, among others. Players in the Europe dietary supplements market are focusing on providing innovative products at affordable prices to fulfill customer demand. The overall size of the Europe dietary supplements market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.
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