The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.
1. Europe Dietary Supplements Market Introduction
2. Europe Dietary Supplements Market Executive Summary
3. Europe Dietary Supplements Market Research Methodology
4. Europe Dietary Supplements Market Landscape
5. Europe Dietary Supplements Market – Key Market Dynamics
Europe Dietary Supplements Market Introduction
A notable trend driving the demand for dietary supplement products with organic and herbal ingredients in Europe is the increasing number of consumers adopting organic and vegan diets. According to a survey by Berlin-based Veganz, the UK has the largest vegan population among five European countries studied, at 3.2%. Italy followed with 2.3%, while Germany and Austria both reported 2.2%. Spain accounted for 2.1%, and France had 2.0%. In total, these nations are home to a vegan population exceeding five million. Organic dietary supplements, which include vitamins, minerals, herbs, amino acids, or enzymes sourced from natural, organic origins, are increasingly sought after for their ability to support overall health and well-being. These supplements are perceived to enhance nutritional intake, contribute to improved health outcomes, and are considered environmentally sound due to the absence of harmful pesticides and chemicals. Furthermore, consumers generally view them as safe for prolonged use and value their lack of synthetic additives.
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Europe Dietary Supplements Market Executive Summary
In 2023, Germany held a considerable portion of the European dietary supplements market. The German dietary supplements market is experiencing substantial growth due to heightened health consciousness among the populace, the increasing prevalence of health and fitness trends, and shifting dietary patterns, including the growing popularity of dietary supplements. This rapidly expanding market signifies a greater emphasis on health awareness and an increasing desire for more active and healthier lifestyles. Findings from the German Federal Institute for Risk Assessment (BfR) indicate that nearly one in three Germans currently consume dietary supplements in various forms such as pills, powders, and capsules. Moreover, the escalating demand for personalized health solutions has made dietary supplements particularly appealing to the millennial generation. The adoption rate of dietary supplements is on the rise throughout Germany as individuals become more aware of their health advantages. To capitalize on this trend, major players in the market are increasingly leveraging e-commerce platforms to expand their market presence within Germany.
Europe Dietary Supplements Market Research Methodology
The overall size of the European dietary supplements market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research, utilizing both internal and external sources to obtain qualitative and quantitative information relevant to the market. Additionally, numerous primary interviews were conducted with key industry participants to validate the data and gain more in-depth analytical insights into the topic. These participants included industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants specializing in the European dietary supplements market, such as valuation experts, research analysts, and key opinion leaders.
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