The Europe bottled water market is expected to grow from US$ 51.10 billion by 2022 to US$ 70.48 billion by 2028. It is estimated to grow at a CAGR of 5.5% from 2022 to 2028.
Health has become an increasingly influential factor in consumers’ choice of soft drinks. Various health issues are influencing the dynamics of the soft drinks industry. Nowadays, consumers are looking for healthier alternatives to carbonated soft drinks. They are gradually shifting from soda to bottled water. This shift is mainly driven by a change in consumers’ preferences from high-sugar and unnatural drinks to healthier alternatives. Soft drinks, particularly carbonates, have been criticized for their high sugar content. Increasing consumer demand for healthy soft drink options has resulted in huge demand for bottled water.
Furthermore, carbonated water can also lead to problems, such as digestive issues, weight gain, and heartburn. For the soft drinks industry, the growing issue of obesity is a major challenge. Once associated with high-income countries, obesity is now also prevalent in low- and middle-income countries. The high consumption of sugar-rich soft drinks has contributed to this problem. Various bottled water companies are highly focused on offering flavored and functional water.
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Danone S.A.
FiJI Water Company LLC.
Gerolsteiner Brunnen Gmbh and Co.Kg.
Nestle S.A.
PepsiCo, Inc.
RHODIUS mineralquellen and Getranke Gmbh & CO.KG.
The Coca-Cola Company.
Voss of Norway AS.
These products are in high demand due to the growing concerns about rising obesity levels. Consumers are increasingly shifting toward low-calorie flavored water and functional water. Hence, a shift in demand from carbonated soft drinks to bottled water is mainly driving the Europe bottled water market. Thus, the Europe bottled water market is expected to grow at a notable CAGR during the forecast period.
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Segments Covered
By Type
โข Sparkling
โข Still
By Category
โข Functional
โข Conventional
By Flavor
โข Plain
โข Flavored
By Distribution Channel
โข Supermarkets and Hypermarkets
โข Convenience Stores
โข Online Retail
Europe Bottled Water Strategic Insights
Strategic insights for the Europe Bottled Water provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Europe Bottled Water Strategic Insights
The European bottled water market is experiencing dynamic shifts driven by changing consumer behaviors, health-conscious trends, sustainability concerns, and evolving regulatory landscapes. For stakeholders such as investors, manufacturers, and distributors, understanding the intricate factors that shape the market is essential to crafting a competitive edge. This data-driven analysis provides strategic insights into the current trends, key players, and regional nuances in the European bottled water industry, offering actionable recommendations for industry players to anticipate market shifts and position themselves for long-term success.
Current Trends in the European Bottled Water Market
- Health and Wellness Focus: A significant shift is occurring from sugary carbonated drinks to healthier alternatives, particularly bottled water. Consumers are increasingly aware of the risks associated with sugary beverages, such as obesity, diabetes, and heart disease, which is driving the demand for calorie-free, natural hydration. The trend towards wellness and active lifestyles is also fueling the popularity of functional water products, which are enriched with added minerals, vitamins, electrolytes, and other beneficial ingredients.
- Sustainability and Eco-Friendly Packaging: Environmental concerns have significantly impacted consumer choices in the bottled water market. The European Unionโs push for stricter regulations on single-use plastics and the growing demand for eco-friendly solutions have forced bottled water companies to rethink their packaging strategies. As sustainability becomes a critical factor, there is a rising demand for bottled water brands that use recyclable or biodegradable materials, with several companies turning to glass bottles, aluminum cans, or plant-based plastics as alternatives to traditional plastic packaging.
- Flavored and Functional Water: Flavored waters are gaining traction as an alternative to sugary soft drinks. These products appeal to consumers who seek a more exciting drinking experience while avoiding the excess sugar found in sodas. Functional water, which includes products designed for hydration, energy, detoxification, and enhanced well-being, has emerged as a growing niche. Functional water products, such as those containing electrolytes, probiotics, and antioxidants, are attracting health-conscious consumers who want more than just hydration from their beverages.
- Premiumization of Bottled Water: As consumers become more discerning, there is a noticeable trend towards premium bottled water. Consumers are willing to pay more for water that is sourced from unique locations or offers added health benefits. Premium water, including artisanal and luxury bottled waters, is becoming increasingly popular, with brands emphasizing purity, mineral content, and packaging aesthetics. This trend has opened up opportunities for niche companies to capture the high-end market.
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Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
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