Modern business strategy has been made up of content marketing. Firms are generating more content than ever i.e. blog posts, ebooks, whitepapers, case studies, reports, in an endeavor to attract, educate, and convert their audience. However, this is the issue: it is not the whole battle to produce great content. The manner in which you package and sell that information can either lead or break its success. That is where the digital publication software is in. Such platforms make the otherwise boring documents dynamic and interactive digital experiences that the readers are willing to read and enjoy. When you are still using PDFs and simple blog posts, you are without a potent device that can shoot up your content marketing campaign.
So what is the digital publication software?
The software program permits you to generate, design, and disseminate content in something other than the conventional documents. Imagine interactive magazines, flipbooks, multi media experiences within them, or responsive publications that are stunning across all devices.
The software such as PageTurnPro digital publication software provides features that enable marketers to convert PDFs in interesting digital publications. They are not beautiful versions of your documents, they are re-experienced experiences which can consist of videos, animations, clickable links and analytics tracking.
Interactivity is the major distinction between a usual PDF and a digital publication. Although PDFs are practical, they also happen to be rigid and not at all user-friendly on mobile devices. Digital publications change screens to other sizes, load in a shorter time and are more immersive to read.
Why your content marketing plan should have it
Enhanced reader engagement
Consumers do not simply replicate the content anymore, they engage with it. Digital publication software allows you to insert videos, create calls-to-action that the reader may click, and create deeper experiences that retain a reader longer.
Studies indicate that interactive content produces two times the amount of conversions as passive content. The more the readers can access product pages by clicking or watch demos and move freely across the pages, the better chance they have of acting.
PDFs are not dynamic and need to be downloaded by the reader and may not render well on mobile devices. These friction points are completely eliminated by digital publications. A reader can immediately access the content by a link, without having to download it.
Better mobile experience
Mobile devices have already become the source of more than half of all web traffic. In case your content fails to work on smartphones and tablets, you are de-platforming a huge segment of your audience.
The digital publication software automatically optimizes contents to be viewed on mobile. Text automatically reflows, pictures automatically scale and navigation is touch friendly. This fluid design will make sure that the content that you have worked so hard on appears like a professional work no matter how the person accesses it.
Conventional PDFs on the other hand, frequently require pinching and zooming as well as scrolling mobile users in who have bigger fingers. This demoralizing incident results in high bouncing rates and deserted content.
Agile analytics and insights
The fact that you can monitor the interaction of the readers with your content is one of the greatest benefits of digital publication software. You are able to see the pages that obtain the most attention, the pages that the readers abandon and the links that the readers are clicking.
The data is indispensable to content strategy refining. When your ebook is being repeatedly thrown away by the readers after the fifth page, you realize that something must be changed. When some of the sections are much more engaging, you can produce more content on that.
The PDF analytics are very limited, in the event that they exist. You may understand how many times one downloaded a specific file, however, you do not know whether anyone had an opportunity to read it, or even find it valuable.
Improved SEO performance
PDF files are not easy to index by search engines. Although they have the ability to crawl PDFs, the content is not always ranked highly as compared to web-based pages.
Digital publications, in their turn, exist on the web, and can be optimized to the search engines. It is possible to add meta description, proper headings structure and make your content searchable via organic search.
There are also platforms where you can make separate URLs of various pages on a publication, which only boosts your chances of SEO even more. It implies that your contents can be accessed by various entry points, as opposed to using one download link.
Professional presentation
First impressions matter. Even a well-designed digital publication will be a gearhead towards quality and professionalism in a way a simple PDF can never convey.
The digital publication software has advanced design templates, fluid page transition, and refined layouts that sell your brand image. This presentation level creates credibility and increases the content shareability.
The preview thumbnail and description are provided through the site that the person is publishing their work, on social media or through email. An enticing preview can make your content more reachable as well as boosting the number of people that will click on the preview.
Distribution and sharing is easier
The ability to share content without any hitches is also necessary to get content in the hands of the right audience. Distribution is easy with the help of digital publication software as it provides shareable links, social media integration as well as embed codes.
It means that you can post and spread all over, on your very site, via email campaigns, on social media, or with QR codes on events. The recipients do not require any particular software or applications but merely by clicking on a link, they just begin to read.
Such readily available content has massive chances of being read and shared. The less restrictions there are between you and your audience and your content, the better the results will be.
Conclusion
Content marketing is a big investment, both in terms of time, resources and creativity. Digital publication software will help you make your investment worthwhile by changing the way your audience experiences and interacts with what you have to offer.
It is perhaps a matter of presentation and accessibility which makes the difference between a PDF which gathers digital dust, and a publication that is engaging and generates real business outcomes. Once you eliminate the intermediaries of consumption and introduce more interactivity, your content will be not information, but an experience.
And, in case, you are serious about content marketing, you should consider what digital or online publication software can do to your strategy. Your content is worthy of being viewed, shared and taken on. That can be made to happen by the right tools.
