The protective cultures market in North America is expected to grow from US$ 54.62 million in 2021 to US$ 106.25 million by 2028; it is estimated to grow at a CAGR of 10.0% from 2021 to 2028.
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Emergence of animal feed as lucrative application; Animal feed products improve animals’ health. Rapid urbanization and increasing consumption of meat and other end products, such as eggs and milk, across diverse regions stimulate the growth of the animal feed market. The animal feed helps enhance the animal’s abilities by providing enriched nutrients and feedstuff, which accelerate growth and weight gain and strengthen immunity. Outbursts of diseases in animals are bolstering the adoption of animal feed as it heightens the animals’ health and proper regulation of the food chain. Moreover, the high growth in the animal feed market is supported by the growth strategies of significant players in the form of investments and expansions, which helps them enhance the product portfolio and reach out to new target markets. Moreover, protective cultures have application in formulating clean label animal feed and pet foods. Animal feed manufacturers are focusing on evolving specialty cultures for animal feed. In recent years, silage producers in Europe have been using microbial strains to inhibit the growth of pathogenic micro-organisms in silage. For instance, DeLaval Inc. offers Feedtech Silage F3000, a bacterial culture that safeguards mold, clostridia, and yeast from developing and destroying the silage. Such rising initiatives by manufacturers for developing protective cultures for animal feed preservation are projected to create lucrative opportunities for the protective cultures market during the forecast period. This is bolstering the growth of the protective cultures market.
Market Introduction
North America comprises significant economies such as the US, Canada, and Mexico. The growth of the North America protective cultures market is attributed to the rising per capita consumption of dairy products, increasing requirement of packaged food products with extended shelf life, and growing awareness amongst the health-conscious people about the consumption of minimally processed and preservative-free food and beverage products across the region. According to the US Department of Agriculture Economic Research Services (ERS) calculations, in 2019, the per capita consumption of dairy products in the US was over 650 pounds per person, and out of these cheese, butter, and yogurt are driving significant growth in consumption. With the increasing consumption of dairy products across the region, the need for sustainable dairy products with shorter ingredient lists and greater transparency in product labelling is rising.
According to industry experts, North American consumers are willing to pay extra for products with natural and sustainable ingredients. Protective cultures are food-grade bacteria that give appropriate body, texture, and flavor to the food products and limit the growth of undesirable microorganisms through the synthesis of low molecular mass chemicals. These cultures have been granted as the GRAS (Generally Regarded As Safe) status by the US Food and Drug Administration (FDA). Initially, manufacturers used to employ artificial preservatives in dairy products, such as cheese, milk, and yogurt, to extend their shelf life.
However, in recent years, the clean label trend has propelled the incorporation of natural additives and ingredients in processed dairy products. Surging demand for clean label products is driving the growth of the protective cultures market across North America. Protective cultures are also incorporated in processed poultry and meat products to inhibit the growth of pathogenic micro-organisms, which extends their shelf life. The demand for processed meat products is surging in the US, Canada, and Mexico owing to the changing consumption patterns of consumers and the high availability of processed meat products in the retail stores across the countries, which is driving the growth of the protective cultures market across North America.
Manufacturers of meat and dairy products are employing protective cultures as preservatives in the products owing to the rising trend of using natural ingredients. This factor is expected to provide lucrative growth opportunities to the manufacturers of protective cultures in the coming years. Furthermore, pet food and animal feed manufactures are concerned about a few factors such as the improving palatability of the food or feed, maintaining freshness, and controlling mold growth. Protective cultures are employed in pet food and animal feed to inhibit the growth of mold and fungi and enhance their palatability while maintaining their freshness. These cultures also ensure the clean label concerns of the manufacturers and the consumers. The rising inclination of consumers in North America toward clean label pet food products and animal feed is projected to open lucrative opportunities for the protective cultures market during the forecast period.
North America is one of the worst-affected economies due to the COVID-19 pandemic. The US reported the highest number of confirmed cases of COVID-19, followed by Canada and Mexico. However, the COVID-19 pandemic has had a relatively positive impact on the protective cultures market. The pandemic helped to develop more awareness and interest in the microbial cultures. It has been a disagreeable and a stressful time for most of the population across the world, and therefore the people have started consuming clean label products. The COVID-19 pathophysiology has changed the consumer’s perception of clean beyond labels or products. They continue to maintain their focus on clean label for at-home as well as out-of-home purchases.
NORTH AMERICA PROTECTIVE CULTURES MARKET SEGMENTATION
By Target Microorganism
- Bacteria
- Yeasts & Molds
By Application
- Food Processing
- Dairy Products
- Beverages
- Meat, Poultry, & Seafood Products
- Others
- Animal Feed
By Country
- US
- Canada
- Mexico
Company Profiles
- Bioprox
- Chr. Hansen Holding A/S
- DSM
- International Flavors & Fragrances Inc.
- Kerry Group
- Lallemand Inc.
- Sacco Systems
North America Protective Cultures Strategic Insights
Strategic insights for the North America Protective Cultures provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
North America Protective Cultures Regional Insights
The geographic scope of the North America Protective Cultures refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
