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Bruce Willis sells rights to allow ‘digital twin’ to be created

by Javier Vlamingh
July 2, 2025
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It’s been claimed that Bruce Willis can still appear in movies after selling his image rights to Deepcake, a Delaware-based company founded by Ukrainian-born CEO Maria Chmir, last year before his aphasia diagnosis.

However, a rep for the star later denied the report telling The Hollywood Reporter that he ‘has no partnership or agreement with this Deepcake company.’ 

Still, reports had claimed that engineers at the AI-powered content optimization web platform created a ultra-realistic ‘digital twin’ of the actor, 67, by putting images of his face into their network.

In March the Die Hard veteran’s family shared news he was retiring from acting due to the condition, which is a neuro-cognitive disorder that effects the sufferers ability to speak and understand language. 

He’s back: Two-time Emmy winner Bruce Willis can still appear in movies after selling his image rights to Deepcake, a Delaware-based company founded by Ukrainian-born CEO Maria Chmir, last year before his aphasia diagnosis

In August 2021, Bruce’s twin made his debut by having his face ‘grafted’ on to understudy Konstantin Solovyov for a commercial for Russian telecoms giant MegaFon.

It now only takes engineers ‘three to five days’ to recreate Willis in projects, but his estate has the final sign-off on what’s created.

Star Wars producers use deepfake technology for all of their cast members and celebs like Arnold Schwarzenegger, Jim Carrey, and Michelle Pfeiffer reportedly have digital copies.

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Magic: Engineers at the AI-powered content optimization web platform created a ultra-realistic ‘digital twin’ of the actor, 67, by inputting images of his face into their network 

In action: In August 2021, Bruce’s twin made his debut by having his face ‘grafted’ on to understudy Konstantin Solovyov for a commercial for Russian telecoms giant MegaFon

‘I liked the precision with which my character turned out’: It now only takes engineers ‘three to five days’ to recreate Willis in projects, but his estate has the final sign-off on what’s created

Bruce – who’s amassed over $9.4B worldwide for his films – has three more action thrillers in the can that he shot last year before his aphasia diagnosis and subsequent retirement.

Aphasia is an inability to comprehend or formulate language because of damage to specific brain regions due to stroke, head trauma, brain tumor, brain infection, or neurodegenerative disease.

Willis next plays veteran Detective James Knight in Edward Drake’s LA-set action thriller Detective Knight: Rogue, which will hit US theaters on October 21.

Happy: The Die Hard alum said in a statement: ‘For me, it is a great opportunity to go back in time. With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming’

‘Think harder’: Willis next plays veteran Detective James Knight in Edward Drake’s LA-set action thriller Detective Knight: Rogue, which will hit US theaters on October 21

‘#thatsawrap’: The Independent Spirit Award nominee will star opposite Mustafa Shakir (L, pictured in 2021) in Jesse Atlas’ (R) feature directorial debut Die Like Lovers, which is based on his 15-minute short film Let Them Die Like Lovers from 2017

The Independent Spirit Award nominee will star opposite Mustafa Shakir in Jesse Atlas’ feature directorial debut Die Like Lovers, which is based on his 15-minute short film Let Them Die Like Lovers from 2017. 

The body-hopping military flick also features Dominic Purcell and Nomzamo Mbatha.

Bruce (born Walter) also reteamed with John Travolta – his co-star in Pulp Fiction and the Look Who’s Talking films – for Chuck Russell’s Hawaiian-set action thriller Paradise City.

Reunited! Bruce also reteamed with John Travolta (R, pictured in 1994) — his co-star in Pulp Fiction and the Look Who’s Talking films — for Chuck Russell’s Hawaiian-set action thriller Paradise City 

‘Bruce and I became good friends when we shared two of our biggest hits together,’ the 68-year-old Oscar nominee wrote on March 31.

‘Years later he said to me, ‘John, I just want you to know that when something good happens to you, I feel like it’s happening to me.’ That’s how generous a soul he is. I love you Bruce.’

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Javier Vlamingh

Javier Vlamingh

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