According to a new report by UnivDatos, the Brazil Cosmetic Market is expected to reach USD billion in 2033 by growing at a CAGR of 7.2% during the forecast period 2025-2033. The cosmetic market in Brazil takes an ever-changing developmental step, with the strengthening of local and international tourism, the increased urbanization, and the changing ways of life of consumers. The rising middle-income segment of the population and the rise in the culture of personal care, along with the rising demand for high-quality beauty items, are transforming the future of industry. Eager trends, known in the world of beauty, the interest of social media, and accessibility to exotic natural and local ingredients are also driving the innovation in skincare, haircare, and cosmetics. In big cities and tourist attractions, modern retail formats, experiential beauty services, and new product launches position Brazil as a key beauty end market globally.
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Segments that transform the industry
- Based on Product, the market is segmented into skin care, hair care, makeup, lip care, and others. It is the skincare division that is prevailing because of escalating awareness among consumers regarding preventive beauty, anti-aging products, and natural ingredient-based formulations. The share of makeup is also high due to the increased popularity of social media influence, urban lifestyles, and the popularity of long-wear, multi-purpose products. The hair care industry is experiencing a moderate rise owing to the rise in demand for different hair types and hair-related issues. Share is smaller, but lip care is taking advantage of tinted balms and nourishing therapies.
According to the report, the Expansion of International Players in Brazil has been identified as a key driver for market growth. Some of how this impact has been felt include:
- Brazil is one of the largest markets across the globe for cosmetics and personal care products. With the increasing focus on beauty and personal grooming, the country is experiencing a rapid growth in the demand for cosmetics and personal care products. Additionally, the rising per capita income and innate culture of purchasing beauty products in Brazil have proven to be conducive to the market rise.
- In line with this, many of the leading companies of cosmetics and personal care have announced their plans to enter the Brazilian market with a focus on tapping the growth opportunities. For instance, in 2025, Dove announced it would launch its first range of face care products in Brazil. According to Dove, Regenerative dermo cosmetics have held a notable 24% of the market share of 8 billion pounds sterling across the globe. With the affordable range of products, the company is looking forward to increasing its presence in Brazil.
- Additionally, various other established players, such as L’Oréal, Unilever, etc., are also launching their products in Brazil in both premium and affordable categories, which would comprehensively target a wide number of customers, further assisting the market growth of cosmetics in the coming years.
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