When starting a new business, your website is often your first impression — and mistakes here can cost you leads, sales, and credibility. While Squarespace makes website building easy, many entrepreneurs still fall into avoidable traps when launching their first site.
In this guide, we’ll cover the most common mistakes new entrepreneurs make when creating their Squarespace website — and how you can avoid them. Stick around till the end for a bonus tip on saving money with a verified Squarespacediscountcode.
1. Choosing the Wrong Template
Squarespace offers dozens of templates, but not all are suited for every business type. Many beginners pick a template based purely on aesthetics — instead of functionality.
For example, a photographer might choose a text-heavy blog layout, or a service-based business might pick a minimal portfolio that lacks call-to-action buttons.
Fix: Choose a template based on your goals — whether that’s showcasing visuals, booking clients, or selling products. Squarespace’s template filters make this easy to narrow down by category.
2. Ignoring Mobile Optimization
More than 60% of website traffic comes from mobile devices, yet many entrepreneurs forget to preview their sites on smaller screens.
Fix: Use the built-in mobile preview in Squarespace’s Fluid Engine to test how your content looks on phones and tablets. Adjust image sizes, button placement, and spacing to ensure a smooth mobile experience.
3. Forgetting to Set Up SEO Basics
Squarespace has built-in SEO features, but you still need to customize them. Neglecting page titles, descriptions, and URL slugs can make your site invisible on Google.
Fix: Under each page’s SEO Settings, add a clear title (with your target keyword), a concise description, and an optimized URL. Turn on SSL for better security and ranking.
4. Overloading Pages with Text or Images
It’s easy to get carried away with adding content — but too much clutter can slow your site and confuse visitors.
Fix: Follow the “less is more” approach. Use whitespace, concise copy, and professional visuals. Each page should have one clear message and a single call-to-action.
5. Skipping Integrations and Analytics
Many new business owners forget to connect tools like Google Analytics, Acuity Scheduling, or Email Campaigns — missing valuable insights and automation opportunities.
Fix: Under Settings → Connected Services, integrate your key tools. This ensures your marketing, scheduling, and analytics all run smoothly together.
6. Not Taking Advantage of Discounts
Squarespace occasionally offers special promotions for entrepreneurs starting fresh. Using a verified Squarespacediscountcode helps you save on setup and plan renewals — money you can put back into marketing or product development.
How to Redeem:
- Visit Squarespace.com.
- Choose your Business or Commerce plan.
- Enter your Squarespacediscountcode at checkout.
- Enjoy your instant savings!
Final Thoughts
Building your first website doesn’t have to be overwhelming. By avoiding these common Squarespace mistakes — from choosing the wrong template to skipping SEO — you’ll set your brand up for long-term success.
And with a Squarespacediscountcode, you can save on your subscription and invest those extra funds into growing your business the right way.
