North America Pet Oral Care Products Market Trends, Size, Segment and Growth by Forecast to 2030

Dogs Segment to Dominate North America Pet Oral Care Products Market during 2021–2028 

According to a new market research study on “North America Pet Oral Care Products Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Animal, Product, End User, and Distribution Channel” is expected to reach US$ 862.93 million by 2028 from US$ 564.12 million in 2021. The market is estimated to grow at a CAGR of 6.3% from 2021 to 2028. The report provides trends prevailing in the North America pet oral care products market along with the drivers and restraints pertaining to the market growth. Raising adoption of pets for companionship, high chances of dental diseases in pets, and increasing initiatives by the governments and animal welfare associations are the major factor driving the growth of the North America pet oral care products market. However, lack of adoption of pet care product hinder the growth of North America pet oral care products market.

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The COVID-19 has caused an unprecedented challenge to supply chains. The pandemic has posed threats to pet care supply chains. Imports and exports were also hampered as countries restricted trade policies or faced labor issues. Most of the consumers in the market grappled with the onset of the pandemic. The retail e-commerce platforms witnessed high growth due to several restrictions on the brick-and-mortar stores and the disruption of the overall supply channel. Sales have spiked for pet oral care products at home, do-it-yourself, driven by the closure of veterinary clinics and professional salons. The pandemic has accelerated an online shift as social distancing changes habits. Changes in pet ownership are another long-term consequence of COVID-19. Some online retailers also reported strong sales. For instance, Chewy.com has witnessed an acceleration in sales since February 2020. Chewy.com generates around 70% of its sales through subscription customers. All these developments suggest increased online penetration due to the pandemic. Also, the pet population has increased in the region because of lockdown and people wanting a companion. Home isolation have driven the short-term pet fostering programs that may translate into long-term pet population growth in the future. Also, misinformation on the relationship between animals and COVID-19 have driven pet abandonments in the region. Despite some disruptions caused by COVID-19 containment measures, the long-term growth potential of the sector remains intact. The acceleration in pet-related ecommerce recently reported by some retailers is consistent with the more general move towards increased digital consumption. The recent surge in ownership, driven by an increase in adoption and fostering by people confined to their homes, offers lucrative opportunities for the growth of the market.

Market Introduction

The pet oral care products market in North America is further segmented into the US, Canada, and Mexico. The US held the largest share of the North America pet oral care products market in 2020. Increasing number of pet owners and rising concern to maintain the health of pets are driving the market growth. For instance, as per Animal Health Institute (AHI), more than 67% of American households own pets, totaling nearly 400 million pets, including dogs, cats, horses, birds, fish, horses, and more. In addition, as per the American Pet Products Association (APPA), the total pet industry expenditures average in the United States was US$ 90.5 billion in 2018, which increased to 99 billion in 2020. Therefore, high awareness about pet health among pet owners and a rise in the number of dental procedures are some other factors propelling growth of the market. The market is primarily driven by the high prevalence of dental diseases in pets. According to the Australian and American veterinary dental societies, more than 80% of dogs develop gum disease by the age of three, compared to more than 70% of cats at the same age. Therefore, the rise in awareness of pet oral health and the increase in veterinary health expenditure are the factors to propel market growth over the forecast period. In addition, in the United States presence of strong players, with continuous development in the region, is further augmenting the market growth. Through expansion strategy, companies intend to reach a wider customer base in the global market. For instance, in 2019, Greenies Dental Treats, a subsidiary of Mars Inc., expanded its product distribution to grocery, drug, and other mass retailers. In addition to the rise in awareness about pet oral health, an increase in veterinary health expenditure is giving major boost to the market growth. For instance, in 2018, Virbac launched an online campaign in North America encouraging owners to consult their veterinarian about their dog’s dental health. Increasing rising companion animal adoption, and the increasing per capita animal healthcare expenditure are projected to accelerate the growth of the Pet Oral Care Products market.

The COVID-19 pandemic has posed threats to pet care supply chains and related trade activities due to restricted trade policies and labor availability. The retail e-commerce platforms witnessed high growth due to several restrictions on the brick-and-mortar stores and the disruption of the overall supply channel. Sales have spiked for at home pet oral care and do-it-yourself products, driven by the shuttering of veterinary clinics and professional salons. Chewy.com has witnessed an acceleration in sales since February 2020; the e-commerce player generates ~70% of its sales through subscription customers. All these developments suggest increased online penetration due to the pandemic. Changes in pet ownership are another long-term consequence of COVID-19.  Also, the pet population has increased in North America during lockdown phases due to people’s preference for a companion. Further, the home isolation practices dove the short-term pet fostering programs that may translate into long-term pet population growth in the future. On the contrary, misinformation on the relationship between animals and COVID-19 led to pet abandonments in the region. Despite some disruptions caused by COVID-19 containment measures, the long-term growth potential of the pet oral care product industry remains intact.

North America Pet Oral Care Products Strategic Insights

Strategic insights for the North America Pet Oral Care Products provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Pet Oral Care Products Report Scope

North America Pet Oral Care Products Regional Insights

The geographic scope of the North America Pet Oral Care Products refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Key Market Segments

The market for North America pet oral care products market is segmented into Animal, product, end user, distribution channel and country. Based on Animal, the market is segmented into cats and dogs. In 2020, the dogs segment held the largest share. Based on product the Pet oral care products market is divided into mouthwash/rinse, tooth brush and paste, dental cleansing sprays, anti-plaque pens, and other product types. In 2020, the tooth brush and paste segment held the largest share. Based on the end user the market is segmented into veterinary hospitals, private clinics, and home care. The home care segment accounts for largest market share. Similarly, based on distribution channel, the market is bifurcated into supermarkets/hypermarkets, online channels, specialized pet shops, and other distribution channels. The specialized pet shops segment contributed a substantial share in 2020 in the pet oral care products market.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the pet oral care products market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Vetoquinol SA; Dechra Pharmaceuticals Products, PLC; AllAccem, Inc.; Imrex, Inc.; Virbac; CEVA; Hills Pet Nutrition, Inc.; Nestle; Mars, Incorporated; and TropiClean Pet Products among others.

Reasons to buy report

• To understand the North America pet oral care products market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for North America pet oral care products market
• Efficiently plan M&A and partnership deals in North America pet oral care products market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America pet oral care products market
• Obtain market revenue forecast for market by various segments from 2021-2028 in North America region.

North America Pet oral care products market Segmentation        

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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights