Europe Events Market Outlook and Forecast (2022–2028)
The Europe events market is projected to grow from US$ 375.69 billion in 2022 to US$ 678.27 billion by 2028, expanding at a CAGR of 10.3% from 2021 to 2028. This growth is fueled by several factors, including the increasing popularity of business-to-business (B2B) events, expanding sponsorship opportunities, and the evolution of hybrid and virtual event formats.
Entrepreneurship education—particularly at secondary and post-secondary levels—has demonstrated a positive effect on entrepreneurial skills and aspirations. However, its long-term impact on actual entrepreneurial engagement or revenue generation remains uncertain. In developing countries, comprehensive reviews suggest that such education influences mindset, ambition, and capabilities. Driven by limited job opportunities, many youths—especially in developing economies—turn to entrepreneurship. However, they may not be in truly entrepreneurial roles.
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There is growing interest among youth, families, and communities in programs that provide practical, transferable skills beyond the lifespan of specific initiatives. Access to funding remains a critical barrier for young entrepreneurs, who often have limited financial resources. Funding disparities not only exist between countries but also within communities. This highlights the need for a detailed analysis of financial models and the creation of tailored funding solutions. Such initiatives are expected to further stimulate the events market across Europe.
Europe Events Market Segmentation
The market is segmented by event type, type, revenue source, organizer, enterprise size, application, and country:
- By Event Type:
- Physical (dominant in 2022)
- Virtual (sub-segmented into webinars and others; “others” dominated in 2022)
- Hybrid
- By Application:
- B2B (dominated in 2022)
- B2C
- By Enterprise Size:
- Large Enterprises (dominant in 2022)
- Small and Medium Enterprises (SMEs)
- By Revenue Source:
- Sponsorship (largest share in 2022)
- Ticket Sales
- Others
- By Organizer:
- Corporate (accounted for the largest share in 2022)
- Sports
- Education
- Entertainment
- Others
- By Type:
- Sports (dominant in 2022)
- Music Concerts
- Festivals
- Exhibitions and Conferences
- Corporate Events and Seminars
- Others
- By Country:
- United Kingdom (leading in 2022)
- Germany
- France
- Italy
- Russia
- Rest of Europe
Key Players in the Europe Events Market
Prominent companies operating in the region include:
- Anschutz Entertainment Group
- ATPI Ltd.
- BCD Meetings & Events
- Cvent Inc.
- Live Nation Worldwide, Inc.
- Pollstar
- StubHub
Strategic Insights for Market Stakeholders
Strategic insights into the Europe events market offer a data-driven overview of industry dynamics, highlighting emerging trends, key market participants, and regional variations. These insights empower stakeholders—whether investors, event organizers, or sponsors—to make informed decisions by identifying untapped market segments or developing differentiated offerings.
Leveraging analytics, these insights help anticipate market shifts and enable businesses to align with evolving consumer preferences. A forward-looking perspective is critical for long-term success in this fast-paced and competitive landscape, supporting stakeholders in driving profitability and achieving strategic goals across the European events ecosystem.
Market leaders and key company profiles
Anschutz Entertainment Group
ATPI Ltd.
BCD Meetings & Events
Cvent Inc
Live Nation Worldwide, Inc.
Pollstar
StubHub
Europe Events Market – Regional Insights
The geographic scope of the Europe Events market encompasses the specific regions in which businesses operate and compete. To succeed, it is essential to understand local nuances—such as variations in consumer preferences (e.g., demand for particular plug types or battery backup durations), economic conditions, and regulatory frameworks. Tailoring strategies to these regional differences enables businesses to better meet local needs, uncover underserved markets, and expand their footprint effectively. A well-defined regional focus also supports more efficient resource allocation, sharper marketing initiatives, and stronger positioning against local competitors—ultimately fueling growth in targeted areas across Europe.
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
