The Meat Snacks Market in North America is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.
North America Meat Snacks Market: Surging Demand for Chicken-Based Snacks
Traditionally, beef and pork have dominated the meat snacks market. However, growing health consciousness among consumers is driving a shift toward leaner protein sources like chicken. High saturated fat content in beef, pork, and lamb has been linked to increased cholesterol levels, obesity, and cardiovascular risks, prompting consumers to seek healthier alternatives.
Chicken-based snacks offer a lower-calorie, high-protein option while aligning with sustainability trends—poultry production generates 90% fewer carbon emissions compared to beef and lamb. This shift has spurred manufacturers to innovate with new chicken-based snack products:
- In May 2021, Brave Good Kind launched antibiotic-free chicken bars in three flavors (Original, Teriyaki, Hot Honey), catering to health-conscious consumers.
- In October 2020, Foster Farms introduced high-protein chicken snacks in bold flavors like Chile Verde, Korean BBQ, and Caribbean Jerk.
As demand for leaner, sustainable, and flavorful meat snacks grows, chicken-based products are emerging as a key growth driver in the North America Meat Snacks Market.
Market Overview: Rising Demand for Protein-Rich, Convenient Snacks
North America remains a key market for meat snacks, fueled by:
✔ Increasing protein consumption – Consumers prioritize high-protein, low-fat snacks.
✔ Busy lifestyles – Demand for ready-to-eat, portable snacks continues to rise.
✔ Health-conscious dietary shifts – Preference for lean poultry over red meat.
✔ Strong production & innovation – The U.S. is a leading poultry exporter, and manufacturers are launching low-fat, sugar-free options.
Here’s a structured breakdown of the North America Meat Snacks Market Segmentation based on the provided data:
- North America Meat Snacks Market By Type
- Jerky (Largest market share in 2022)
- Meat Sticks
- Sausages
- Others
- North America Meat Snacks Market By Source
- Beef (Largest market share in 2022)
- Chicken
- Pork
- Others
- North America Meat Snacks Market By Category
- Flavored (Larger market share in 2022)
- Plain
- North America Meat Snacks Market By Distribution Channel
- Supermarkets & Hypermarkets (Largest market share in 2022)
- Convenience Stores
- Online Retail
- Others
- North America Meat Snacks Market By Country
- United States (US) (Dominant market share in 2022)
- Canada
- Mexico
Key Players in the North America Meat Snacks Market
- Bridgford Foods Corporation
- Conagra Brands, Inc.
- Country Archer Provisions
- General Mills Inc.
- Hormel Foods Corporation
- Link Snacks Inc.
- Organic Valley
- Premium Brands
- Tyson Foods Inc.
- Werner Gourmet Meat Snacks
North America Meat Snacks Market Key Takeaways
- Jerky is the most popular meat snack type.
- Beef is the leading source for meat snacks.
- Flavored snacks dominate over plain ones.
- Supermarkets & Hypermarkets are the primary distribution channels.
- The US holds the largest market share in North America.
North America Meat Snacks Market: A Prominent Market for Chicken-Based Meat Snacks
North America stands out as a key region for the meat snacks market, fueled by a growing appetite for healthy and protein-rich foods, including meat-based products. The region’s large population of individuals with busy lifestyles seeking convenient, ready-to-eat options like meat snacks further solidifies its attractiveness for producers. The increasing consumer preference for leaner protein sources, particularly poultry, due to evolving dietary habits is a significant driver for the demand for chicken-based North America Meat Snacks Market. Additionally, the United States’ position as a major global exporter of poultry meat contributes to the readily available supply of chicken for snack production.
The North America meat snacks market’s expansion is propelled by several factors, including a rising demand for high-protein snacks, increased consumer spending on healthy and nutritious food products, and rapid urbanization. Major players such as Tyson Foods, Inc.; Bridgford Foods Corporation; and General Mills Inc. have a strong presence in the region. These key producers are continuously focusing on introducing meat snack products with low-fat and high-protein content to cater to health-conscious consumers. For instance, Werner Gourmet Meat Snacks, a US-based manufacturer, launched a zero-sugar jerky line made with grass-fed beef in September 2019, offering options in original, salt & pepper, and unsweetened teriyaki flavors, each containing zero sugar, zero carbs, and 18 grams of protein per serving. This focus on innovation and nutrition-rich product development by key players is expected to further stimulate the demand for meat snacks among North American consumers, thereby driving significant North America Meat Snacks Market growth.
North America Meat Snacks Market Strategic Insights: Navigating a Dynamic Market
Strategic insights for the North America Meat Snacks market provide a crucial data-driven analysis of the industry’s landscape, encompassing current trends, key players, and regional specificities. These insights offer actionable recommendations that empower stakeholders to differentiate themselves from competitors by identifying underserved market segments or developing unique value propositions. By leveraging data analytics, these insights enable industry players, including investors and manufacturers, to anticipate market shifts. Adopting a future-oriented perspective is essential for stakeholders to proactively respond to market changes and position themselves for sustained success in this dynamic region. Ultimately, effective strategic insights facilitate informed decision-making, driving profitability and helping businesses achieve their objectives within the North America Meat Snacks Market.
Conclusion
The North America meat snacks market is evolving, with chicken-based products gaining traction due to health and sustainability trends. Manufacturers must innovate strategically to meet consumer demands while differentiating themselves in a competitive landscape. Investors, brands, and retailers that align with these trends will be best positioned for success.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
