The Europe Hair Color Market is anticipated to grow from US$ 4.82 billion in 2023 and is projected to reach US$ 7.71 billion by 2031; it is anticipated to record a CAGR of 6.1% from 2023 to 2031.
The Aging Population and Rising Demand for Hair Color in Europe
The growing aging population in Europe is a major driver of the hair color market. As people age, many seek hair color products to cover grey hair and maintain a youthful appearance. Grey hair is often associated with aging, and addressing it has become an essential part of personal grooming, particularly among women. According to the World Health Organization (WHO), Europe had 215 million people aged 60 and above in 2021, a number expected to rise to 247 million by 2030. With this demographic shift, the demand for salon hair care services—such as color correction, root touch-ups, and full coverage—is increasing. Additionally, the availability of at-home hair color products with no-ammonia and non-toxic claims has made grey coverage more accessible. As a result, the aging population is significantly boosting the Europe hair color market.
The Shift Toward At-Home Hair Coloring
In recent years, at-home hair coloring has gained popularity across Europe. Busy lifestyles and limited time make salon visits challenging for many consumers, while the high cost of professional coloring discourages frequent experimentation. As an alternative, do-it-yourself (DIY) hair color products offer affordability, convenience, and time-saving benefits. The rise of social media platforms like Instagram and TikTok has further fueled this trend, with tutorials and bold color transformations inspiring consumers to try at-home solutions. Retailers now offer a wide variety of DIY hair dyes, including ammonia-free, plant-based, and organic options, along with innovative formats like color-deposition masks, powders, and cream-based formulas. This growing preference for at-home hair coloring is a key factor driving market expansion.
Europe Hair Color Market: Competitive Landscape and Segmentation Analysis
The Europe hair color market features a mix of global giants and niche players, including:
- L’Oréal SA
- Henkel AG & Co KGaA
- Coty Inc
- Revlon Inc
- Kao Corp
- Wella Operations US LLC
- Davines S.p.A.
- Keune Haircosmetics
- Korres
- Other key players (Beauty & Business s.p.a., H.S.A. Hair Styling Applications, Famasar Srl, etc.)
These companies are profiled in the Europe hair color market report, highlighting their market strategies, innovations, and competitive positioning.
Europe Hair Color Market Segmentation
The Europe hair color market is segmented based on:
Europe Hair Color Market By Product Type
- Permanent Hair Color (Dominates the market)
- Temporary Hair Color
Europe Hair Color Market By Form
- Cream
- Gel
- Liquid
- Powder
Europe Hair Color Market By Category
- Professional (Salon Use)
- Consumer (DIY/At-Home Use)
Europe Hair Color Market By Distribution Channel
- Professional Channels (Hair salons, etc.)
- Consumer (DIY) Channels (Supermarkets/hypermarkets, specialty stores, online retail, etc.)
Europe Hair Color Market By Geography
- Germany (Largest market share in 2023)
- France, Italy, Spain, UK, Russia, Poland, Belgium, Netherlands, Greece
- Rest of Europe
The Rise of Natural and Sustainable Hair Colors
Another major trend in the Europe hair color market is the increasing demand for plant-based, natural, and sustainable products. Consumers are becoming more aware of the potential harm caused by chemicals like ammonia, resorcinol, and paraphenylenediamine (PPD), which can damage hair and cause skin irritation. As a result, many are turning to safer alternatives, such as henna, indigo, and other botanical-based dyes. Brands are responding by launching non-toxic, vegan, and ammonia-free hair color options. For example, in January 2020, Italian brand Biokap (under Bios Line S.p.A.) introduced its Rapid Dyes line in the UK—a plant-based formula offering full grey coverage in just 10 minutes, free from harsh chemicals. This shift toward natural and sustainable hair color solutions reflects changing consumer preferences and is shaping the future of the market.
Conclusion
The Europe hair color market is expanding due to three key factors: the aging population’s demand for grey coverage, the convenience of at-home coloring solutions, and the growing preference for natural and sustainable products. As these trends continue, manufacturers and salons are adapting with innovative, safer, and more accessible hair color options to meet evolving consumer needs.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
