The North American plant protein market was valued at US$ 6,258.8 million in 2018 and is projected to grow at a CAGR of 6.2% from 2019 to 2027, reaching US$ 10,431.3 million by 2027.
Plant protein is derived from plant-based sources such as soy, wheat, and peas. It serves as a crucial building block for muscle and tissue health and is also beneficial for weight management. Compared to animal proteins, plant-based proteins are lower in calories and fat while being rich in fiber and essential nutrients.
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Market Insights
In 2018, the United States led the North American plant protein market, followed by Canada. As one of the most developed and industrialized nations in the region, the U.S. holds the largest market share in the plant protein industry. The increasing adoption of plant proteins in dietary supplements and the food industry is a key growth driver.
The demand for plant-based protein in the U.S. is fueled by:
- A rising preference for sustainable and environmentally friendly protein sources.
- The low cholesterol and saturated fat content of plant proteins, appealing to health-conscious consumers.
- Growing awareness of vegan protein, particularly among adults in the U.S., Canada, and Mexico.
Food and beverage manufacturers in North America are incorporating plant-based proteins into various products, including bakery items, meat and dairy alternatives, processed foods, confectionery, and beverages. By using plant proteins, they aim to enhance taste, texture, appearance, and nutritional value, further driving market growth.
North America Plant Protein: Strategic Insights
Strategic insights into the North American plant protein market provide a data-driven analysis of the industry landscape, highlighting emerging trends, key players, and regional dynamics. These insights deliver actionable recommendations, helping businesses identify untapped opportunities and craft distinctive value propositions to stay ahead of the competition. By leveraging advanced data analytics, industry players—including investors, manufacturers, and other stakeholders—can anticipate market shifts and make proactive decisions. A forward-looking approach is crucial for navigating this evolving sector, ensuring long-term success. Ultimately, well-informed strategic insights empower stakeholders to enhance profitability and achieve their business goals in this dynamic market.
North America Plant Protein Regional Insights
The geographic scope of the North America Plant Protein refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
Market Insights
Rising consumer awareness about protein-rich food
Proteins are building blocks to maintain the structure and functions of the human body. Proteins are made up of amino acids that are attached by peptide bonds in long chains. There are 20 different kinds of amino acids linked together that determines the role of protein in the human body. Proteins play a key role in transporting molecules throughout the body by helping in cell repair and protecting the body from viruses and bacteria. It also promotes proper growth and development in children, teenagers, and pregnant women. People consuming more protein tend to maintain bone mass better and have a much lower risk of osteoporosis and fractures. High protein intake has resulted in boosting metabolism that results in the burning of a high amount of calories. This further helps in proper weight management and weight loss. These benefits of protein are attracting consumers towards protein-rich food and beverages available in the market. This further creates a huge demand for plant proteins across North America.
North America Plant Protein Market: Insights by Source
The North America plant protein market is segmented into soy, wheat, pea, and others, with soy leading the market. Soy protein isolate, a highly refined form of soy protein, contains at least 90% protein. It is derived from defatted soy flour, where most non-protein components, including fats and carbohydrates, are removed.
Soy protein powder is produced by washing defatted soybean flakes in either alcohol or water to eliminate sugars and dietary fibers, followed by dehydration and grinding. This powder is commonly used in infant soy formula, as well as in various meat and dairy alternatives.
Soy protein concentrates, containing approximately 70% protein, are made by extracting part of the carbohydrates from dehulled and defatted soybeans. Meanwhile, soy flour is produced by finely grinding soybeans into a powder.
Type Insights
The North American plant protein market is segmented by type into isolates, concentrates, and protein flour. In 2018, the concentrates segment held a significant share of the market. Plant protein concentrates are derived from sources such as soy, wheat, pea, quinoa, oats, beans, and nuts through processes involving heat, acid, or enzymes. These concentrates typically contain 60–80% protein, with the remaining composition consisting of fats and carbohydrates.
Among plant protein types, concentrates undergo the least processing, making them a more natural option. They are also quickly absorbed by the body, aiding in muscle recovery after intense exercise. The combination of affordability and widespread availability, compared to plant protein isolates, is a key driver of market growth.
Application Insights
The North America plant protein market is bifurcated based on application into protein beverages, dairy alternatives, meat alternatives and meat extenders, protein bars, bakery, and others. The meat alternatives and meat extenders segment accounted for a major share in the North America plant protein market. Beans and legumes are affordable sources of plant protein that serve as a meat substitute. Soy is also among the major source for producing meat alternatives. Pea protein isolates are mainly used by meat-alternative manufacturers such as Daiya, Gardein, Ben & Jerry’s, Beyond Meat, Just Mayo, and Ripple Foods, among others. Therefore, surge in demand and production for meat alternatives results in higher demand for plant proteins. The demand for meat alternatives is increasing due to growing health concerns among consumers and growing preference for vegan food. Further, rising obesity levels due to the consumption of meat and meat products have led to an increasing consumer preference for meat substitutes.
Strategic Insights: North America Plant Protein Market
Strategic insights into the North American plant protein market provide a data-driven analysis of the industry landscape, highlighting key trends, major players, and regional dynamics. These insights equip stakeholders—investors, manufacturers, and industry leaders—with actionable strategies to differentiate themselves, identify untapped opportunities, and develop unique value propositions. By leveraging data analytics, businesses can anticipate market shifts, adapt to evolving consumer preferences, and stay ahead of the competition. A forward-looking approach is crucial, enabling industry players to position themselves for long-term success in this rapidly evolving market. Ultimately, well-informed strategic insights drive profitability and support business objectives in the dynamic North American plant protein sector.
North America Plant Protein Regional Insights
The geographic scope of the North America Plant Protein refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
| Category | Details |
| Key Strategies | New product development, market initiatives, M&A |
| Recent Developments | – 2020: ADM acquired Yerbalatina Phytoactives |
| – 2019: Marfrig & ADM partnership for plant-based products in Brazil | |
| – 2017: Axiom Foods launched pea protein meat analogue | |
| Market Segmentation | By Source: Soy, Wheat, Pea, Others |
| By Type: Isolates, Concentrates, Protein Flour | |
| By Application: Beverages, Dairy & Meat Alternatives, Bakery, Others | |
| By Country: US, Canada, Mexico | |
| Key Companies | ADM, DuPont, Kerry Group, DSM, Axiom Foods, Cargill, Roquette, Ingredion, Glanbia, Burcon |
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
