The Europe bottled water market is expected to grow from US$ 51.10 billion by 2022 to US$ 70.48 billion by 2028. It is estimated to grow at a CAGR of 5.5% from 2022 to 2028.
Health has become an increasingly influential factor in consumers’ choice of soft drinks. Various health issues are influencing the dynamics of the soft drinks industry. Nowadays, consumers are looking for healthier alternatives to carbonated soft drinks. They are gradually shifting from soda to bottled water. This shift is mainly driven by a change in consumers’ preferences from high-sugar and unnatural drinks to healthier alternatives. Soft drinks, particularly carbonates, have been criticized for their high sugar content. Increasing consumer demand for healthy soft drink options has resulted in huge demand for bottled water.
Furthermore, carbonated water can also lead to problems, such as digestive issues, weight gain, and heartburn. For the soft drinks industry, the growing issue of obesity is a major challenge. Once associated with high-income countries, obesity is now also prevalent in low- and middle-income countries. The high consumption of sugar-rich soft drinks has contributed to this problem. Various bottled water companies are highly focused on offering flavored and functional water.
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Danone S.A.
FiJI Water Company LLC.
Gerolsteiner Brunnen Gmbh and Co.Kg.
Nestle S.A.
PepsiCo, Inc.
RHODIUS mineralquellen and Getranke Gmbh & CO.KG.
The Coca-Cola Company.
Voss of Norway AS.
These products are in high demand due to the growing concerns about rising obesity levels. Consumers are increasingly shifting toward low-calorie flavored water and functional water. Hence, a shift in demand from carbonated soft drinks to bottled water is mainly driving the Europe bottled water market. Thus, the Europe bottled water market is expected to grow at a notable CAGR during the forecast period.
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Segments Covered
By Type
โข Sparkling
โข Still
By Category
โข Functional
โข Conventional
By Flavor
โข Plain
โข Flavored
By Distribution Channel
โข Supermarkets and Hypermarkets
โข Convenience Stores
โข Online Retail
Europe Bottled Water Strategic Insights
Strategic insights for the Europe Bottled Water provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
While the bottled water market in Europe has seen robust growth in recent years, it is not without its challenges. One of the most significant challenges facing the industry is environmental sustainability. The use of single-use plastic bottles has long been a point of contention, with environmental advocates highlighting the growing problem of plastic pollution, particularly in oceans and waterways. In response to these concerns, the European Union has introduced several initiatives to reduce plastic waste, including the Single-Use Plastics Directive, which aims to reduce the consumption of single-use plastic products and increase recycling rates. As a result, many bottled water companies are now exploring alternatives to plastic packaging, such as glass bottles, aluminum cans, or plant-based plastics. Additionally, the growing popularity of tap water and home filtration systems is also contributing to the pressure on the bottled water market, as more consumers opt for convenient and sustainable alternatives to bottled water.
The market dynamics in Europe are also influenced by the regulatory environment, with various laws and regulations governing the quality, labeling, and distribution of bottled water. In the European Union, bottled water must meet specific standards set by the European Food Safety Authority (EFSA), which ensures that water sold to consumers is free from harmful contaminants and meets health and safety standards. These regulations provide a level of consumer protection and ensure that bottled water in the market is of high quality. Additionally, there are strict labeling requirements, which mandate that the source of the water, its mineral composition, and any added ingredients must be clearly stated on the bottle. As the market continues to evolve, it is likely that regulatory frameworks will become even more stringent, particularly with regard to sustainability practices and the use of recyclable or biodegradable packaging materials.
The bottled water market in Europe is also being shaped by changing distribution channels. While traditional retail outlets such as supermarkets and convenience stores remain key sales points for bottled water, online sales are becoming an increasingly important channel. E-commerce platforms provide consumers with greater convenience and access to a wider range of bottled water products, including premium and niche brands that may not be available in physical stores. Subscription services for bottled water are also gaining popularity, offering customers the convenience of having water delivered to their homes on a regular basis. Additionally, the rise of on-the-go consumption has led to the growth of bottled water sales at vending machines, airports, and other public spaces.
In conclusion, the European bottled water market is characterized by strong growth, diverse consumer preferences, and ongoing innovation. While health and sustainability concerns are driving changes in consumer behavior, environmental challenges related to plastic waste continue to impact the industry. As companies strive to meet the demands of health-conscious and eco-conscious consumers, the market is likely to see continued shifts toward sustainable practices, premium offerings, and new product categories such as functional waters. With its rich history and deep integration into European lifestyles, bottled water is expected to remain a key player in the regionโs beverage sector, even as it navigates the complexities of environmental responsibility and market competition.
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Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
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