The non-alcoholic beverages market in Europe is expected to grow from US$ 360.55 million in 2022 to US$ 500.28 million by 2028. It is estimated to grow at a CAGR of 5.6% from 2022 to 2028.
Rising Popularity of Plant-Based Beverages
The vegan population has grown significantly over the past few years. People are readily switching to a vegan diet due to increased health and sustainability concerns. According to the International Food Information Council’s 2021 Food and Health Survey, more than 4 out of 10 buyers believe plant-based food and beverages are healthier than conventional ones even when two products have similar ingredients and provide similar nutritional benefits. The demand for dairy alternatives is increasing promisingly due to the growing influence of veganism and the increasing lactose-intolerant population. Therefore, beverage manufacturers are increasingly launching products with plant-based claims to meet the growing demand. The products are made with oat milk and are certified vegan. For instance, in February 2021, Minor Figures, a UK-based beverage brand, launched a range of barista-quality canned tea and coffee with four variantsโlatte, matcha latte, chai latte, and mocha. Thus, the rising number of product launches under the plant-based beverage category is expected to drive the demand for non-alcoholic beverages in the coming years.
The Europe Non-Alcoholic Beverages Market has witnessed steady growth over the past few years, driven by evolving consumer preferences, health awareness, and lifestyle changes. With a rising inclination toward healthier drink options, consumers in Europe are increasingly opting for beverages that are free from alcohol, sugar, and synthetic additives. This shift has significantly contributed to the expansion of the Europe Non-Alcoholic Beverages Market across various segments, including bottled water, functional drinks, fruit juices, carbonated soft drinks, and ready-to-drink teas and coffees.
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One of the key trends influencing the Europe Non-Alcoholic Beverages Market is the growing health consciousness among consumers. People are actively seeking products that support wellness, hydration, and natural energy, leading to increased demand for beverages fortified with vitamins, minerals, and natural ingredients. Low-calorie and sugar-free alternatives are also becoming more popular, particularly among younger demographics who are more aware of the health impacts of excessive sugar consumption.
The demand for convenience is another major driver of the Europe Non-Alcoholic Beverages Market. Urbanization and busy lifestyles have spurred the popularity of ready-to-drink and on-the-go beverage options. Functional beverages, which offer added health benefits such as energy boosts, improved digestion, and enhanced immunity, are experiencing strong traction. This has resulted in the introduction of various innovative products catering to specific dietary needs and functional demands.
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Asahi Group Holdings, Ltd.
Bolthouse Farms, Inc.
Califia Farms, LLC
Danone S.A.
Keurig Dr Pepper, Inc.
Nestlรฉ S.A.
PepsiCo Inc.
Red Bull
SUNTORY HOLDINGS LIMITED.
The Coca-Cola Company
Market Overview
Germany, France, Italy, UK, Russia, and the Rest of Europe are the key contributors to the non-alcoholic beverages market in the Europe. Consumers are increasingly attracted to the health benefits of non-alcoholic beverages, increasing the demand for non-alcoholic beverages. Various manufacturers are introducing energy drinks which are a natural source of guarana extracts, vitamins B, and lack taurine. For instance, in April 2019, the first energy drink under the Coca-Cola brand was launched in Europe. Coca-Cola energy, which debuted in Spain and Hungary, features caffeine from naturally derived sources, guarana extracts, vitamins B, and lacks taurine. Moreover, the rise in fitness enthusiasts and growing consumer inclination toward a healthy lifestyle are the key drivers of the growth of non-alcoholic beverages. The younger generation in the region is engaging in physical fitness activities, thus, increasing the sales of non-alcoholic beverages, energy drinks, and sports drinks. Also, manufacturers are promoting these beverages on social media platforms. The younger generation in the region who are active on social & mass media platforms made the product category one of the most prominent beverage categories. Thus, these factors are driving the sales of non-alcoholic beverages in Europe. The growing participation of people in sports at the national and international level is likely to increase the number of athletes, which will boost the growth of the Europe non-alcoholic beverages market during the forecast period.
Consumer trends in the Europe Non-Alcoholic Beverages Market also reflect a growing interest in sustainability and environmental responsibility. Packaging solutions that reduce plastic use, promote recyclability, and offer eco-friendly alternatives are being embraced widely. Consumers are more inclined to support brands that align with ethical and sustainable practices, pushing the market toward greener innovations.
The increasing influence of plant-based trends is also shaping the Europe Non-Alcoholic Beverages Market. Plant-based milks, such as almond, soy, oat, and coconut, have become popular dairy alternatives in both individual consumption and foodservice sectors. These products cater to lactose-intolerant individuals, vegans, and those looking to reduce their intake of animal products.
The Europe Non-Alcoholic Beverages Market is segmented by product type, flavor, packaging, distribution channel, and country. Each segment plays a role in defining consumer behavior and market dynamics. For instance, flavored water and infused beverages have shown strong growth as they offer hydration with added taste and functional benefits. Similarly, the rising popularity of online shopping and e-commerce platforms has widened consumer access to a broader range of beverage choices, contributing further to market growth.
The market is also influenced by seasonal factors and regional preferences, with demand varying across different parts of Europe. While northern countries may favor warming, fortified drinks in colder months, southern regions often lean toward refreshing, chilled options during the summer season. These localized preferences drive product diversification and innovation within the Europe Non-Alcoholic Beverages Market.
In conclusion, the Europe Non-Alcoholic Beverages Market continues to evolve in response to health trends, sustainability concerns, and the demand for convenience. With an increasing focus on wellness, plant-based nutrition, and ethical consumption, the future of the Europe Non-Alcoholic Beverages Market looks promising and full of opportunities for growth and innovation.
Europe Non-Alcoholic Beverages Regional Insights
The geographic scope of the Europe Non-Alcoholic Beverages refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
Europe Non-Alcoholic Beverages Market
The Europe non-alcoholic beverages market is experiencing dynamic shifts in consumer behavior, driven by a strong focus on health, sustainability, and evolving dietary preferences. As lifestyles become more health-conscious and environmentally aware, the market for beverages that exclude alcohol but offer functional, nutritional, or ethical value is expanding across various consumer segments. Countries like Germany, France, Italy, the UK, Russia, and others in the region are key contributors to the overall growth of the market.
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