The Europe Baby Infant Formula Marketis expected to reach US$ 10,299.47 million by 2027 from US$ 7,766.00 million in 2019. The market is anticipated to grow at a CAGR of 3.9% from 2020 to 2027. Growing focus on infant care & nutrition and increase in number of working mothers drive the market growth. However, stringent regulations related to infant food limit the growth of the market in Europe.
Market Introduction
Baby infant formula is specially designed for infants aged 0–36 months, providing essential nutrients such as vitamins, minerals, and iron for healthy growth and development. It comes in various forms, including standard infant milk (starting milk formula), follow-on milk, growing-up milk (toddlers’ milk), and specialty baby milk. These formulas serve as a recommended alternative to breast milk by physicians and child nutritionists.
With growing demand from working parents—particularly mothers returning to work after childbirth—baby infant formula offers a convenient and nutritious feeding solution. Additionally, lifestyle changes, rising middle-class populations, and increasing disposable incomes in countries such as Germany, the UK, and France are driving market growth.
Europe Baby Infant Formula Market Segmentation
Market By Product Type
- Starting Milk Formula
- Follow-on Milk Formula
- Toddlers Milk Formula
- Special Milk Formula
Europe Baby Infant Formula Market By Product Category
- Organic
- Non-organic
Europe Baby Infant Formula Market By Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Europe Baby Infant Formula Market By Country
- Germany
- France
- Italy
- Spain
- UK
- Netherlands
- Poland
- Austria
- Switzerland
- Sweden
- Rest of Europe
Europe Baby Infant Formula Market Company Profiles
- FrieslandCampina
- Danone SA
- Nestle SA
- Reckitt Benckiser Group plc
- DANA DAIRY GROUP
- HiPP
- Holle baby food AG
- AUSNUTRIA B.V
- Field Roast
- CREMILK GmbH
Impact of COVID-19 on the Market
The COVID-19 pandemic, which began in Wuhan, China, in December 2019, had a significant impact on global economies and industries. The baby infant formula market in Europe faced challenges due to lockdowns, travel restrictions, and business shutdowns. Disruptions in the supply chain and operational closures within the food and beverage sector led to market instability. These factors affected production, distribution, and overall market performance, hindering growth during the pandemic.
Strategic Insights:
Strategic insights into the European baby infant formula market provide a data-driven analysis of industry trends, key players, and regional variations. These insights help businesses identify untapped market segments and develop unique value propositions to stay competitive.
By leveraging data analytics, stakeholders—including manufacturers, investors, and retailers—can anticipate market shifts and adapt their strategies accordingly. A forward-thinking approach ensures businesses remain agile, seize growth opportunities, and maintain long-term success in the dynamic European market.
Regional Insights:
Understanding regional market dynamics is critical for businesses operating in the European baby infant formula sector. Consumer preferences, economic conditions, and regulatory frameworks vary across different countries, requiring tailored strategies for each market.
Companies can expand their reach by identifying underserved areas and customizing their products to meet local demands. A targeted market focus enhances resource allocation, strengthens marketing efforts, and improves competitive positioning. Ultimately, businesses that adapt to regional differences can drive sustainable growth and establish a strong presence in the European baby infant formula market.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
