Staring down the barrel of an eCommerce migration or replatforming project is not fun, and it’s not just an uncomfortable but an expensive prospect.
All the same, the investment in not migrating when one is necessary is an investment that will cost you money in the long run.
Here are 7 telltale signs that it’s time to start thinking about migration. If any of these applies to you, start looking for an eCommerce migration services provider soon.
The Website Is Chronically Slow
A chronically slow website doesn’t necessarily indicate that you need a whole new platform, but at the same time, you don’t want to have a website that’s slow as molasses. Oftentimes, it is the platform – check Google Pagespeed Insights or work with a migration services provider to see.
You Can’t Make Basic Changes to the Website Without Breaking Something
Even the least technically inclined can make basic changes to a website, most of the time. The trick is doing that without botching the rest of the website. If this befalls you half the time, work with a pro to move to a new platform.
The Website Can’t Scale with Traffic
Your website needs to be fast enough, secure enough, and functional enough to handle big spikes in traffic, regardless of the time of year.
It’s So Out of Date There Are Data Security Risks
One of the big issues causing security risks with eCommerce websites has to do with a platform the features of which aren’t up to date. If you’re on an old platform or using old themes or plugins because the platform won’t support new ones, it’s time to make the move.
There’s Tons of Downtime
You likely don’t need this article to tell you that time is money, but there it is nonetheless. Website downtime doesn’t just incur a bad user experience, it is utterly acceptable and will cost you orders. You need to migrate your eCommerce store if downtime becomes frequent.
It Offers No Mobile Experience to Speak of
If the platform you’re on doesn’t offer any themes that deliver a solid mobile experience, it’s time to get out of dodge. Ever since Google started doing mobile-first indexing a few years back, there’s been little more important than the mobile commerce experience. This is non-negotiable.
User Conversions Metrics Don’t Look Good
Lastly, there are lots of other user conversion metrics that might indicate that your current website isn’t delivering. While these don’t necessarily imply that you need to migrate, they also don’t paint a rosy picture. Some of the metrics to look at are user time on page, pages per session, and conversion rate as your key indicators. If they are lagging, something is wrong, and it just might be the platform on which your entire eCommerce enterprise is founded.
Working with a Professional for eCommerce Migration Services
If any of these applies to you, it’s time to get with an eCommerce migration services provider.
And, if you were thinking, yes, you can migrate yourself, but there are a lot of things that can go wrong if you do and don’t know what you’re doing. For instance, a botched migration can result in:
- Data loss associated with orders, order histories, customer profiles and more.
- Losses of pending orders through your online business, resulting in frustrated customers.
- Loss of organic SEO rankings and results, causing an SEO drop-off post-migration.
- Security concerns with the new website.
- A new website that’s poorly branded or doesn’t meet your other goals.
Among other potential concerns. These are a few of the reasons it’s best to work with an eCommerce migration services provider that has an established migration process and which offers migration support if you plan on doing this.
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