If your company has been hosting a specific event for years, which is also the biggest event that takes months to plan and prepare, it’s time to create an event website. It can be the one-stop shop for the event, where you can access the information from the previous years, including what you’re planning for the current year.
Whether it’s a product launch, seminar, conference, or a networking event, creating a dedicated website for it can significantly increase the number of attendees and enhance corporate event management. In addition, you can easily reach your target audience.
In this article, we’ll discuss some tips for creating a corporate event website.
1. Define Your Goals
Before you begin building your website, clarify its purpose. It can be because you want to reach a wider range of audience, find sponsors, document the details of the event, and provide constant updates to the guests.
Identifying the goal of creating the website is essential, so that you can list the things you should do that align with the goals. If you don’t have goals, the website might not function the way you perceived it to be.
2. Keep the Design Professional
Nowadays, any website should be easy to navigate or have a user-friendly interface. Some of the factors that can help improve the design of the website include the typography, colour palette, logo placement, and the availability of essential tabs.
If you don’t have enough knowledge and experience about making a website, you can just hire a professional to do it for you.
3. Highlight Key Event Details
Before finalising the event website, you should already have the complete details of the event. If not, you can either wait for the details to get finalised or post an announcement that states when you are going to release the final details.
But even if you don’t have enough details yet, you should at least include the complete event name, theme, and date. However, if you have the complete details, don’t forget to add the time, location, agenda, speakers, guests, and registration process.
4. Launch a Simple Registration Process
As mentioned, having an online registration process on your website is one of the best features you may include. It allows the guests to easily sign up, and don’t forget to include a seamless payment process.
Nowadays, it’s easy to organise online payments, as long as your chosen partners are safe. Don’t forget to provide a copy of the registration, payment, and the tickets, so that there won’t be problems on the event date.
5. Showcase Speakers, Sponsors, and Influencers
One of the things you can do to improve the credibility of the website and the event is by inviting and collaborating with well-known speakers, special guests, and panellists. Of course, they should be famous in the same industry as the company.
In addition, you can collaborate with online influencers who are in the same network or industry, so that your message can easily come across platforms.
6. Add Engaging Visuals
Another thing you shouldn’t forget when creating a corporate event website is to add engaging and high-quality visuals. If you’re planning to include photos, invest in a professional photographer for a better concept and image quality.
At the same time, if you’re planning to create visuals, such as infographics, hire the appropriate professional who can provide good results.
7. Provide Useful Resources
You may be familiar with the fact that potential guests and interested parties often ask questions about the event. So, to have smooth communication, you may add a tab on your website that contains the FAQs. This may include the venue map, travel and accommodations, and contact information.
In addition, if you have more budget, you can add a chat box where people can ask if their questions aren’t included in the FAQs.
8. Ensure Mobile Responsiveness
Nowadays, people often access links and websites on their mobile phones, so ensure that your event website works well on mobile devices. It should load right away, and the features should be easily accessible.
On the other hand, you can create an app, so that you can ensure that the interface suits well with mobile devices.
9. Utilise Social Media and Email Marketing
Social media is one of the go-to platforms of many event hosts and organisers when it comes to marketing. But although it provides a modern way of reaching out to the target audience, don’t forget about utilising email marketing.
Email marketing is one of the key elements of corporate event planning. According to professionals, you can lose a significant amount if you fail to include email marketing in your plans.
10. Update Content Regularly
Lastly, the website doesn’t end once everything has been launched. You need to update the content regularly. In doing so, you can include speaker updates, blog posts, announcements, and countdown timers.
On the other hand, you should also avoid over-posting, so that the target audience won’t be irritated by all the details they consume every time they refresh the website.
Final Thoughts
Corporate event websites can be a great tool to ensure that the engagement, attendance, and overall success of the event are monitored. By considering the tips listed in this article, you can create a better website that can leave a strong impression.
ABOUT THE AUTHOR
Aliana Baraquio is a content writer for Pink Caviar Events Sydney, a full-service event management and decorative hire company located in Sydney. When she’s not typing out blog posts, you can find her watching anime series or baking cupcakes.
